Problem—Agitate—Solve
Published on June 5, 2026
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
There is a three phase process of copywriting and and those three phases are…
problem, agitate, solve.
Do you know the famous copywriter that used this process?
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The concept is to find a problem and highlight it, and agitate the problem so that it gets very frustrating to the prospective customer, and then deliver the solution, and then they’re ready to buy.
Do you know the name of this famous copywriter?
HINT: His initials are DK.
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