Perfect Copywriting and Captivating Graphics and Videos – That Nobody Ever Sees

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Bots do not have Credit Cards

In today’s digital world, it’s easy to get caught up in the pursuit of perfection. Hours are spent polishing copy, designing eye-popping graphics, and producing cinematic videos — but here’s the hard truth: none of it matters if nobody ever sees it.

Think about it. The internet is overflowing with high-quality content. Beautiful landing pages, clever ads, stunning videos, and perfectly worded sales letters get uploaded every second of the day. Yet the vast majority of them float unseen in the void because they lack one crucial ingredient: distribution.

The Harsh Reality of Content Creation

  • You can hire the best copywriter in the world.
  • You can spend thousands on an award-winning graphic designer.
  • You can produce videos worthy of a Super Bowl commercial.

But if you don’t have a strategy to get eyeballs on your work, it’s like hanging a masterpiece in a locked room where nobody’s allowed inside.

Visibility Beats Perfection

Done is better than perfect when it’s paired with visibility. A simple ad, even with less-than-perfect copy or design, will outperform flawless content that nobody knows exists. Success online isn’t just about what you create, but who sees it and how often.

Where Distribution Wins the Game

The magic formula isn’t perfection — it’s:

  • Targeted Traffic: Drive the right people to your message.
  • Consistent Exposure: Repetition builds trust and recognition.
  • Platform Leverage: Use social media, SEO, email, partnerships, and paid ads to get seen.
  • Engagement: Encourage sharing, conversation, and community.

The Takeaway

If you’ve been waiting until your copy is flawless, your graphics are polished, and your video is “just right” — stop. Launch it. Share it. Promote it. Visibility beats perfection every time.

Your ideal customer can’t buy from you if they don’t even know you exist.

What if everything you are creating is being seen by ROBOTS?

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Recent Comments

4

I do like that quote Brad, "Visibility beats perfection every time." As Nike say; Just Do It - JFDI.

Rick

1

Absolutely True, Brad.

Thanks

JD

Awesome, Brad

When I started out, I was guilty of spending days perfecting my articles. This actually was an obstacle, I had little time to promote my website and articles to the world.

Great advice
Jeff

2

Yes, things don't have to be perfect and people appreciate flaws sometimes. It shows that you're not a robot and someone real is behind the content. That builds trust with the people who do see it.

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