Is it Safe to Assume? (YouTube Video by Google)

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Here’s a quick question for you, Internet gurus.

Because Google owns YouTube, do you think they would favor a website that had blog posts with native YouTube videos linked in the blog post?

a part of me that is thinking that because the Internet functions off of electricity, and electricity tends to take the shortest path, maybe 🤔 Just maybe the electrons flowing through YouTube and Google would pickup on my blog post.

It makes sense to me, but perhaps there’s some FCC regulation that does not allow one platform to favor another platform.

Let’s see some input here. Go ahead… get crazy.

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Recent Comments

14

Hi, Brad. I personally have no idea. So I took your question to Chatty, and here is what it gave me.

This is a good question from Brad, and it’s one a lot of people intuitively get half-right and half-wrong.

Here’s the clean, non-mystical answer.

Short answer

No, Google does not “favor” a website simply because it embeds native YouTube videos.
Yes, YouTube can still indirectly help a page perform better, but not for the reason Brad is suggesting.

There is no “electrons taking the shortest path” effect, and no special internal juice transfer just because Google owns YouTube.

What Google actually does (and does not do)
❌ What does not happen

Google does not boost rankings because:

You embed a YouTube video

The video is “native”

Google owns both platforms

There is no FCC or regulatory loophole involved here. This is simply not how ranking systems work.

If that were true, every page with a YouTube embed would outrank competitors, and that clearly does not happen.

✅ What can happen (the real mechanism)

Embedding a YouTube video can help indirectly if it improves measurable user signals, such as:

Longer time on page

Higher engagement

Better content comprehension

Lower pogo-sticking (users not bouncing back to search)

Google does not reward the video.
Google rewards the user behavior that sometimes follows good video integration.

If the video:

Reinforces the written content

Clarifies intent

Matches what the searcher actually wants

Then the page may perform better because it served the user better, not because it used YouTube.

Important nuance most people miss

Google does not need your site to embed YouTube to understand video content.

Google already understands YouTube videos directly

The video itself can rank independently in video search

Your page embedding it does not inherit authority by default

However, when done well, the page + video together can satisfy intent better than text alone, and that is where the advantage comes from.

When embedding YouTube actually helps

It tends to help when:

The query benefits from visual explanation

The video is contextually relevant, not decorative

The page is not just a transcript wrapper

The video supports, not replaces, the written content

It does not help when:

Videos are embedded everywhere “just in case”

The page is thin and leaning on the video

The video distracts from the primary intent

Bottom line

Brad’s instinct isn’t stupid, but the explanation is backwards.

It’s not:

Google favors YouTube because it owns it.

It’s:

Google favors pages that satisfy users, and sometimes video helps do that.

Ownership has nothing to do with it.
Performance does.

JD

3

Thanks JD.

Another strategy I’m trying is using opus clips to post video shorts on YouTube, and the shorts that get the traffic, I do a blog post using that title and that description.

😁 My assumption here is that if the video short title and description on YouTube got traffic, then that same title and description might also get traffic on Google.

Try this☝️ in Chatty. 😁

2

Ok. I will, Brad.

But what about writing the post, then creating the short video and linking to the post quietly?

JD

Here is what Chatty said. I also added in my comment.

Good exchange. You’re both circling the same idea from opposite directions, and your instinct is the cleaner one.

Here’s the straight analysis, no fluff.

Brad’s approach (what he’s actually doing)

Brad is running a reverse-validation loop:

Publish Shorts at scale.

Let YouTube’s Shorts system test hooks for him.

Take the winners.

Reuse the exact title + description as a blog post.

What this gets right:

Uses a platform designed for rapid signal testing.

Lets audience behavior validate hooks instead of guessing.

Reduces ideation risk.

What it gets wrong or risky:

Shorts traffic ≠ Search intent.

Shorts optimize for impulse curiosity, not problem-solving.

Titles that win on Shorts often underperform in Google because:

They lack specificity.

They rely on curiosity gaps.

They’re context-light.

So Brad’s assumption is plausible, but incomplete.

Your instinct (why it’s stronger)

Your reply points toward a content-first, signal-amplified loop, which aligns better with how Google actually works.

Your implied model is:

Write the post for search intent and clarity.

Create a Short that:

Extracts a compelling slice.

Teases the idea.

Quietly link back.

Let YouTube act as a distribution amplifier, not the source of truth.

This preserves:

Human authorship.

Context.

Structural integrity.

Long-form value.

And it avoids letting Shorts dictate your thinking.

That’s the correct instinct for your ecosystem.

The key distinction Brad is missing (and you’re intuitively respecting)

YouTube Shorts answer:

“Would someone stop scrolling for this?”

Google Search answers:

“Would someone actively seek this out?”

Those are different psychological states.

A title that wins at one can lose badly at the other.

The synthesis (if you wanted to push the idea further)

The best version of this isn’t either/or. It’s a two-way loop, but with clear hierarchy.

Canon-safe loop for you:

Write the post based on:

Real questions.

Clarified intent.

Long-horizon value.

Create Shorts from:

The sharpest insight.

A single tension or takeaway.

Watch which Shorts resonate.

Use that data to:

Refine intros.

Adjust framing.

Improve future titles.

Not to overwrite the post.
To tune future ones.

That keeps YouTube as a sensor, not a master.

I hope this helps.

JD

Deep Stuff 🤪

Affiliate Marketers do not get nearly enough respect for the knowledge they need to become successful.

- Wordpress
- Funnels
- Psychology
- Internet Tech
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and a plethora of other stuff too.

Human Intelligence can not keep up with Artificial Intelligence.

1

You’re right, Brad.

That’s also why, like Saiyaara, I usually lean toward Digital Marketer. It better reflects the full scope of what’s actually involved, systems, platforms, psychology, tech, judgment. “Affiliate” describes a revenue model, not the work.

On AI, I see it a little differently. Human intelligence does not need to keep up with artificial intelligence. Humans don’t compete with tools. They compete with other humans who are using tools well or poorly.

The real divide isn’t human vs AI.
It’s thinking vs automation.

AI is very good at speed and volume.
It is not good at discernment, context, or responsibility.

The trick is not using more AI. The trick is knowing when to use it, when not to, and staying accountable for the thinking instead of outsourcing it. That part does not scale, and it shouldn’t.

Used properly, AI extends human capability.
Used carelessly, it replaces judgment with output.

That difference is where the real leverage still is.

JD

I don't think it will do any harm if you link something to a YouTube video. Probably more good.

1

I think if we link a website which has major traffic (like youtube), it'll bring major traffic to our own blog in the long run.

1

Me too.😁

1

Yay, we’re on the same page!

I was doing a SEO audit on ChatGPT for my post about utube, and it suggested I include a link to a Utube video in my post. I'm not that savvy yet, so I put "coming soon" on my post. Hope that helps.

1

They are both massive search engines. Not for sure if they would automatically link, but I see two things going on at once though.

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