Earl Nightingale's Lead the Field
I remember back in the 1990s I was trying to find success in business. I had started a part-time carpet cleaning business and was having trouble securing customers. There was too much competition (or so I thought) and it was tough to compete against the major franchises. I was just a single truck operator and had no advertising budget to speak of. I had told myself that the only way to get customers was to advertise BIG time.
Some years earlier I had been impacted by Earl Nightingale's "The Strangest Secret" (search for it on Youtube!) and had bought into his ideas. I don't remember how I acquired it but I also had a copy of Nightingale's audio cassette series called "Lead the Field." I was sitting in my office trying to figure out how to grow my small business. I knew that there were 1000s of customers out there and I only wanted some of them. I knew I could do top quality work if I only had the chance to "show my stuff." But I couldn't get the phone to ring.
On a whim I picked up the audio series "Lead the Field" and started listening. From the first lecture related to attitude I knew I was on to something that would turn my business woes around. I took copious notes and began implementing the strategies. Within a month my phone was ringing. In fact I was getting too many calls. This was only supposed to be a part-time business.
So Why Tell YOU This?
Throughout the latter part of the 1990s and well into the 2000s I worked this part-time carpet cleaning business and made a serious side income. I even wrote a Kindle book on How to Start aCarpet Cleaining Business that sells very well on Amazon. Lead the Field was the reason for the turn around and the success. So, I tell you this because the recordings of Lead the Field are all over Youtube. I had paid for my copy but they are available for free on Youtube. Today I am using many of the principles to grow my internet business. It's working again.
I hope this helps.
Tony
PS:
The Principles of Lead the Field are:
- The Magic Word: Attitude - Possessing an Attitude of Gratefulness and Expectancy
- Acres of Diamonds - Understanding that Opportunity is right where you are
- A Worthy Destination - Mastering Goal-Setting
- The Miracle of Your Mind - Understanding how to use ideas for effective results
- Destiny in the Balance - Understanding how to truly serve your clients and prospects
- Seed for Achievement - Being a Person of Integrity and really knowing yourself. Then determining what is the best ways for YOU too serve others
- It is Easier to Win - Going after dreams and goals with intensity is not difficult IF you truly desire it
- How Much are You Worth- Developing a Proper Mindset and Self-Image
- Let's Talk About Money - Coming to a TRUE Understanding of what money is, how it is earned, and the differences it can make
- One Thing You Can't Hide - Overcoming Poor communication skills
- Today's Greatest Adventure - Making each day count. Live to the fullest the day you are in. Make it count and make the most of it.
- The Person on the White Horse - Be GREAT at ONE thing.
Recent Comments
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Hello, Tony,
Great thoughts and obviously they come from your heart. Your message is true and attitude is the only difference between success and failure. Wish you continued success with WA and look to keep in touch as we progress. Thank you. Cordially, David
You don't tells us directly what the principles are Tony but it obviously has to do with meeting the customers deepest need!
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Hello, Tony. I like your information I would like to use it in my blog promoting WA. Can I have your permission to do this? Thank you. David
Sure, hope it helps.