INSIGHTS•1 MIN READ
Writing so people will buy your stuff
Telmari
Published on July 4, 2012
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I ran across this the other day online looking for copywriting tips for my physical product site, and thought it was helpful enough I'd share it here as well.
The article is by Peep Laja over at ConversionXL, and while I don't agree necessarily with everything he has to say, he does have some compelling points on how ecommerce, marketing, conversion, and persuasion work.
He has a lot of cut & dry points to the article, which can be used to make your website presentation and copy much more convincing - I find that he really helps you think outside the box when it comes to trying to look at your website from a customer's perspective
Anyways, apologies if you've read it before, but it seemed helpful enough to repost here for everyone.
http://www.smashingmagazine.com/2012/05/18/quick-course-on-effective-website-copywriting/
The article is by Peep Laja over at ConversionXL, and while I don't agree necessarily with everything he has to say, he does have some compelling points on how ecommerce, marketing, conversion, and persuasion work.
He has a lot of cut & dry points to the article, which can be used to make your website presentation and copy much more convincing - I find that he really helps you think outside the box when it comes to trying to look at your website from a customer's perspective
Anyways, apologies if you've read it before, but it seemed helpful enough to repost here for everyone.
http://www.smashingmagazine.com/2012/05/18/quick-course-on-effective-website-copywriting/
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