Writing so people will buy your stuff
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The article is by Peep Laja over at ConversionXL, and while I don't agree necessarily with everything he has to say, he does have some compelling points on how ecommerce, marketing, conversion, and persuasion work.
He has a lot of cut & dry points to the article, which can be used to make your website presentation and copy much more convincing - I find that he really helps you think outside the box when it comes to trying to look at your website from a customer's perspective
Anyways, apologies if you've read it before, but it seemed helpful enough to repost here for everyone.
http://www.smashingmagazine.com/2012/05/18/quick-course-on-effective-website-copywriting/
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Hey Joshua, perfect timing. I just submitted my revisions (!) of Your First 10 Days to Kyle, so I'm now awaiting his revamp of 30 Day Success Club. I'm damned if I'll go back and have to do that four times too! In the interim, I thought I'd knuckle down to the dreaded 'content', so this was a perfectly timed post from you. Thanks. Rich.
Hey Rich, glad to hear it! I think there's so much in that post that's part of the persuasion process in general that it bears repeated viewing and practicing, for me! Excited to see how your revisions turn out - and what I can learn from them too.
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This is a great post. Thank you for linking the article. I never understood what a copywriter was until then.