Inspiration from Live Training
Published on November 13, 2019
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I recently watched a training on how to create awesome call to actions on your site. (Thanks magistudios!). It provided some great insights on using passive phrases for CTAs, where to place them, how many to place, etc.
But I think my biggest takeaway was the idea that your blog readers are interested in YOUR story. They don't come back to your blog over and over again (and that is, indeed, what we are hoping for) just for you to SELL to them.
They're interested in your experience with certain products or services. They want to know WHY and HOW something works for you. This is what I wrote in my journal during the training:
"My content should reflect my stories. What are my DIRECT experiences with places, products, and people? Anyone can sell anything. But how do you create authentic human connections through a digital platform?
Those are the thoughts I'm chewing on this morning. And I hope they provide some food for thoughts for you as well!
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