Inspiration from Live Training
I recently watched a training on how to create awesome call to actions on your site. (Thanks magistudios!). It provided some great insights on using passive phrases for CTAs, where to place them, how many to place, etc.
But I think my biggest takeaway was the idea that your blog readers are interested in YOUR story. They don't come back to your blog over and over again (and that is, indeed, what we are hoping for) just for you to SELL to them.
They're interested in your experience with certain products or services. They want to know WHY and HOW something works for you. This is what I wrote in my journal during the training:
"My content should reflect my stories. What are my DIRECT experiences with places, products, and people? Anyone can sell anything. But how do you create authentic human connections through a digital platform?
Those are the thoughts I'm chewing on this morning. And I hope they provide some food for thoughts for you as well!
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Recent Comments
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Which is why for right now, I'm only going to promote things which I actually USE!! Thanks Tucker!
Jeff
Great idea! I've been moving that direction with my website(s) as well! Do you have any other trainings here that you have found very useful recently?
A great many too many to list, but considering I'm not very far along in my training coming up on two years--my fault--a lot of things i should already know are relevant training to me! That's the beauty part of WA--you can always go back to the training!
Jeff
I do love that as well! I am also coming up on my two-year anniversary here at WA. I've gone through the entire Online Entrepreneur Certification, but need to tap into more of the live events here moving forward!
Thanks Jeff! I'm still waiting to see the financial side of things take off. But I'm ready for it!
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Having a personal connection to the products you promote is important. Thanks for sharing this. I need to add more personal touches to my website.
You're welcome! I have definitely felt myself going down the path of the unapologetic salesman with some of my content recently. Jay's training was just the reminder I needed!