You - The Customer
In my career as a training professional, my priorities are to understand my client's needs, give them what the need (not so much what they want), and provide a great experience so that they will continue to work with my company. The question is, how do you create an experience that has impact enough for the client/customer to want more? The first step, in my opinion, is to put yourself in your customer's shoes.
We are all customers. We buy goods and services in a variety of categories. We don't think about it often, but it matters how we are greeted, how we feel going through the research - whether we are reaching our hand in the fridge at the supermarket trying to decide what milk or juice to select or whether we are buying a car. It matters how we receive the answers to the questions we ask a sales associate. It matters how we are treated when the sale is closed at the cash register or online. All of this is a part of our experience.
At some point we will all create a sales funnel to attract prospects (leads) and engage with them in a way that will lead them to take action (buy something). Put yourself in the shoes of someone interested in your offer. What kind of experience do you want to have? What is your pain point? What is the problem you need solved? What type of interaction do you want to have with the person behind the experience (funnel)? All of these things matter. You and I have browsed and clicked on enough pop-ups to know what's going to happen. Think about what you liked and didn't like after you clicked "Get it now" or "Get your free resource" or whatever the call to action was. What happened next?
Our experience as customers makes us qualified, in some cases, to create an outstanding experience for our customers? Don't just think of the sales funnel as something that will make you money at the end. Think of it as an overall experience that will attract the right person who has a problem that only you can solve. When they click that button, think of how they may feel. Are they desperate to get out of their situation? If so, they don't want a lot of fluff and smoke in mirrors. They really want to make a change. Offer them valuable information so when they are presented with the "buy" option, you have made them feel like they matter and that whatever you are offering can move them one step closer to solving their problem.
Have a great day!
Recent Comments
1
Good advice and reflection.