Writing: Why it matters the most in IM internet marketing
While some of you may be thinking that S.E.O, getting site traffic matters more than content or copy-writing skills. I beg to disagree to this statement.
For a website, blog or page to rank well on Google it is more of a good mix of art and science.
To prioritize the 3 critical keys, I would say that content and copy-writing skills matters more so than S.E.O or getting your site traffic from elsewhere.
So if it was me, I would have ranked the 3 keys as follow:
- Content Writing & Copy-Writing
- S.E.O Skills
- Getting Traffic (Linking to other relevant websites or your internal sites)
- (Bonus: Affiliate Marketing)
All these keys need to work together simultaneously! It is liken to a body where the hands, feet and other organs will need to collaborate to make us mobile or keeps us alive. With only one body part functioning, and the other parts deteriorating; the body will die a slow death...
You see, without great content or writing skills, you could only rely so much on optimizing your keywords or videos and (images) pictures. Google bots crawl for keywords and expertise in content than anything else...
Nearly, 75% of the value of your sites though should be derived from words. 25% resides on images, photographs and videos...
The keywords that you could leverage upon are highly crucial. From your chosen niche there you can possibly gather a group of interested readers to your site. Thus reflecting on your expertise in the topic or niche selected based on your web copies online.
Note that you should not be stuffing keywords your articles !
This means most of the time, your articles should be written as naturally and purposefully targeted at these 2 aspects:
(1) Human visitors to your site
(2) Search engines like Google, Yahoo or Bing
If you ever include videos on You-Tube or Images on your own blogs, do not forget about the meta-description box and permalinks ! These should also be edited and proof-read before publishing so that the Google bots can detect your keywords from there. (All these steps will assist in improving the ranking of your site on Google.)
Do not be afraid to link your web pages to other pages, so long as you provide value-add content you will be deemed as relevant, so your ranking factors increases. This is how it is supposed to work. Also, keep in mind that your content should not be duplicated and it must be 100% original.
Google does not like duplicated content: any form of plagiarism is forbidden. So you may get you into a law suit or risk being banned.
That is all for today folks!
Happy reading.
Thank you for the follow-ship & continual support!
Keep a close eye on my blogs for more tips to come. Cheers!
Recent Comments
2
Great tips from one copywriter to another! Thanks for sharing and I'm positive this will help a lot of people :)
Thank u JudeP for the kind words!