How To Optimize Your YouTube Videos!

Last Update: December 12, 2016

Greetings to all from Adelaide in South Australia!

I am on a mailing list with a group called WordTracker and recently they presented some tips on how to optimize your YouTube videos.

It's a HOT TOPIC at the moment, so I thought I would share these tips with you.

How To Optimize Your YouTube Videos...

"If you have your finger on the pulse of the latest online marketing updates, you’ll already know that video will be essential to all of your endeavors over the coming months.

  • Around 90% of users agree that seeing a video about a product is helpful when making a purchase decision (Source: Marketing Mag)
  • 46% of users take some kind of action after viewing a video (Source: Online Publishers Association)
  • 73% of B2B organizations report positive ROI from their videos (Source: ReelSEO) and
  • Video ad spending is expected to reach $9.84 bn in 2016 (Source: eMarketer)

It’s fair to say that video is big business.

But with more than 100 hours of video uploaded to YouTube every minute of every day, it takes a little more than just great content to draw in viewers.

You could have the greatest, most engaging video in the world, but if it’s not properly optimized so that your target audience can find it, you might as well have uploaded a cat video instead.

So how do you optimize your videos for YouTube?

Here are some of the essential actions you should make part of your routine.

Tags and Titles...

When you upload a video, YouTube will prompt you to provide a little more information on what the video itself contains, so that it’s more easily discoverable.

Titles and tags are a major factor in optimizing your video content, purely because YouTube and Google currently have no way of ‘reading’ videos – they’re reliant on your text to understand what’s in your upload.

If you want to rank for specific keywords, use them in your tag section. You can also use brand keywords in there, but try not to go overboard with the tags.

Adding hundreds of irrelevant tags might seem like it’s boosting your chances of getting seen, but it’s more likely that the video will be classed as poor quality or spam material.

Set Up Your Channel and Profile...

If you’re going to be using YouTube regularly, you need to ensure that your profile and your channel are consistently branded and attractive for the audience.

Add your company name to the title of your channel, and use your company logo as your channel picture, to add authenticity.

You should do the same with your profile, ensuring that your URL is consistent with your company website, and writing a short bio of your firm in the ‘About Me’ section of your YouTube profile.

Use A Call-to-Action...

YouTube’s annotation feature offers a quick and easy way to add a call-to-action to your videos. You can use these annotations to encourage a number of different actions, whether it’s liking the video, sharing it with friends or heading to your company website to find out more.

Make sure your annotations aren’t obtrusive – there’s nothing that YouTube viewers hate more than having the content they’re trying to view covered up by endless annotations and requests to share the video!

Add annotations at the end of the video for maximum impact, rather than having them disturb the viewer halfway through.

Use Play Lists...

Ensure that all of your videos are part of a playlist, so when one ends, another one begins straight away.

This could improve your watch time, as users are then more likely to watch three or four of your videos in a row.

You’ll boost your time-on-page metrics, and it makes your complete video catalogue easier to share on social media platforms.

Add a Transcript File...

Create a transcript file to accompany your video. Not only does this allow you to add the option of subtitles, it’s also great for your discoverability.

Google indexes all transcript files, so uploading one is a great way to help the search engine contextualize your content.

You could even optimize the transcript with the relevant keywords you want to rank for – but try to keep your text as organic and natural as possible, rather than simply cramming it with keywords.

Some marketers plan their video content around the words they want to rank for, leveraging the transcript tool to improve their visibility. However, the key here is balance - don’t let the content suffer!

More Top Tips...

  • Add your website URL to the beginning of your video description, so that users can quickly find your website if they want.
  • Include your social media feeds in your video description too.
  • Remember to set a ‘featured video’ on your channel page, and set it to play automatically when someone visits the channel.
  • Choose a visually appealing thumbnail – this (as well as the title) is what will convince browsing users to click on your video.

Video is an essential tool but results will only appear for those who can properly optimize their content.

Follow these basics steps to ensure your content is easily found by the people you’re aiming to reach."

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I welcome and appreciate any questions, feedback, opinions or comments you may have to offer.

Don't forget, if I don't answer you straight away, I'm in South Australia and sometimes our times zones are quite different :)

I hope you have found this post useful...if you did...please click the LIKE button and let me know what you think!

Thanks for taking the time...I know how busy you are!

Best wishes and much success...

Steve :)

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Recent messages
griccio Premium
Thanks for sharing such great information Steve. I'll be putting it to use right away.
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Steve1958 Premium
Thank you...
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Timotheus Premium
So true. I have done Video SEO, and have many of my personal videos rank on 1st Page Of YouTube and Google Videos.
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Steve1958 Premium
Thank you...
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TexPat Premium
excellent information Steve. thanks
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Steve1958 Premium
You're welcome Patrick...
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Iamloi20 Premium
Oh Steve, how can I follow all of these-
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Steve1958 Premium
I don't know!
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Heidi56 Premium
Yes, there is a lot to do for everyone and everywhere. cards on youtube, verify websites (to show up in cards), insert the endings or annotations, Write Timestamps (instead of a full translation and, and, and..... Every video (which in my case is uploaded directly to Youtube after the live stream event) takes at least 1-2 hours additional care before and after....
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Steve1958 Premium
There's always a lot to do Heidi!
Look at me running behind!
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Heidi56 Premium
As long as we don't run backwards but only behind, there is no problem, lol.
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Steve1958 Premium
That's funny! :)
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RoyB1 Premium
Hi Steve, I have rather more experienced with YouTube than with websites and s I know that everything you cover is important!

However, there is there is another card in the YouTube game that I call the Joker.

It can have a huge influence on your success but it is a wild card that can be either immensely helpful or totally disastrous!

YouTube deals you this card without warning and there is virtually no way of knowing the reason for its + or - value. It is stealthy and can crown you a king overnight or relegate you to a forgotten out-of-favour fool!

What is this Joker? Is it a bird? Is it a plane? No one knows!

What does it do? It decides when and where to suggest a video.

YouTube/Google NEVER discuss it but it is 1000% more important than optimization!

I was dealt a friendly Joker twice in the year since starting my channel, the second time resulting in views of my most popular video hitting 1,000 per hour at the end of the Rio Olymiad and averaging 90,000 every 4 weeks! I was gaining 1000 new subscribers a month.

Recently, although I made no changes, the Joker has been withdrawn and replaced by the bad Joker. My views and subscribers for that video dropped a whopping 80% over night and stayed that way!

Further proof that video optimisation is not as relevant is it for sites: I shot a video for a client who threw it up on YouTube without any optimisation except the title and it has had 6 million views in 3.5 years.

Sorry for such a long comment! I will write a blog about the whole story in detail in case it could interest any of you.
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Steve1958 Premium
Thanks Roy..
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RoyB1 Premium
I realize my experience with YouTube may be less relevant for normal product/review videos which are the kind other WA members are most interested in mastering. That's what the two videos I mentioned were supposed to be! They took on a life of their own! So all in all, the hotels in question are still getting good results!

I hope I can get similar results for my my new projects with WA!

I am getting so much valuable help here, I juustwanted to contribute something useful.
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Steve1958 Premium
Hi Roy...

I am no expert on You Tube...I've got an account but have never used it! Your experience definitely is not less relevant!

Your contribution to this thread is greatly valued, I promise you that! We are all here to learn and what you contributed added to the wonderful tapestry of what WA is all about!

If you have not done so already, you should do your own post about your experience and publish it!

Thanks again for your feedback and the comments you made...

All the best...

Steve
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RoyB1 Premium
Thanks, Steve, for your kind words! I will be happy to write a post about my experience with YouTube! I will probably follow your example and break it up into bite-size pieces!
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Steve1958 Premium
You're welcome Roy...
It is a good idea to break your posts up a bit...
If they are too long people will move on pretty quickly!
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stn67 Premium
Hi Steve Thanks for the input. Robert put a video up last week as explain it here in a really good way
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Steve1958 Premium
Yes I did see his post about this...it was really good!
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GautamWorld Premium
Helpful tips, Steve.
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ebm47 Premium
Thanks............I have just started to produce and use videos. I appreciate any help and advice you have. Video seems to be the way of future.

Thanks again
Ed
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MarionBlack Premium
I'll have to put channel featured video on my To Do list. Thanks for the reminder Steve.
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Jimmyk16 Premium
Hello Steve I frequently use You Tube for instructional and music videos. Now this. Great post. Thanks.
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Asir Premium
This article's the bomb, Steve!
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Steve1958 Premium
Thanks Asir...
I hope it didn't injure anyone! lol
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NormaS1 Premium
Thanks for sharing very useful information
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Steve1958 Premium
You're welcome...
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littlemama Premium
Thanks for the tips Steve, I just created my first YouTube Video so this will come in handy! I've bookmarked to make sure I have all elements for each video I do. :)
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Steve1958 Premium
You are one step ahead of me Grace...
I have got to find some time to get my head around YouTube!
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littlemama Premium
You will catch up soon enough! ;)
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Funkydunc208 Premium
Did it again, Steve. Informative and practical. I have a YouTube channel with videos about my window washing business. This post had given some excellent tips to enhance it.

Thank you.
Duncan
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Steve1958 Premium
You're welcome Duncan...
I still haven't mastered the youtube thing yet...
I've got an account so that's a start!
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jtaienao Premium
Yet another useful resource. Thanks again Steve.

Regards,
Jerome
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Steve1958 Premium
You're welcome Jerome...
I really appreciate you stopping by!
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Toshmack Premium
I've bookmarked it too, for reference, later on, cheers, Tosh :)
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Steve1958 Premium
Hi Tosh...
I think I should have shortened this one!
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Toshmack Premium
I wouldn't worry Steve, you are just being very thorough, which I think is always needed to help others :)
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Steve1958 Premium
I suppose if anyone really wants to know what to do they'll read it or take little chunks out...
It must be nearly bed time in your part of the world!
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Toshmack Premium
Yes exactly, they can help themselves with whatever they want!
It's 21.25 here and I have been replacing a few UPVC windows today and I am flagging and tired now, so I am going to have a couple of beers and hit the hay and finish off tomorrow, goodnight my friend :)
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Steve1958 Premium
Nite Nite Tosh...
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Toshmack Premium
Goodnight Steve :)
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Roybretton Premium
Hello Steve, thank you for your blog post. Great and useful information, I'm going to bookmark this page! After reading blog post Steve, I probably need to optimise my channel more than I do individual videos. Work tracker is something I haven't used for several years Steve and I actually forgot that it existed, I must take another look!

Once again thanks for the very useful information Steve, Roy.
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Steve1958 Premium
You're welcome Roy...
Everything has become so competitive...
I hope some of this info is useful for you...
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reanna1 Premium
Thanks for sharing, Steve!
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Steve1958 Premium
My pleasure Rebecca (got it right this time:)...
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kevmac88 Premium
Hey Steve,

Great tips as usual. One thing to note however. Annotations now only show up on laptops. For mobile Youtube now recommends using 'cards' Cards are the little info icons you see in the top right corner on mobiles that direct to your website.

I used to love the annotations but around 6 months ago Youtube changed everything. Nothing unusual there as things change so much all the time haha!

Cheers mate, Kev
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Steve1958 Premium
Hi Kev...
I'm too scared to blink!
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kevmac88 Premium
Haha yes mate me too! :)
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Steve1958 Premium
lol
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Goson Premium
Thank so much Steve for this. actually I started my online experiences with VDO, but didn't know about this. This is very good advice and tips.
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Steve1958 Premium
You're welcome Gosun...
There's a lot to absorb but YouTube is becoming a 'must have' in the mix to get your word out!
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ShaneWelcher Premium
Thanks for sharing
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Steve1958 Premium
You're welcome Shane...
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kasage00 Premium
Thanks for the information!
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Steve1958 Premium
You're welcome Karin...
Hope you had a good weekend...
Have you found some more topics to write about?
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kasage00 Premium
There's been a couple on my feral cats site
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