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INSIGHTS3 MIN READ

Laws of Social Media Marketing that You Need to Learn

stephhill

Published on February 14, 2016

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

What are the Laws of Social Media Marketing?

As a Wealthy Affiliate member building our your websites and growing your affiliate marketing business, you will no doubt need to dive into the world of social media marketing. This, for me, was a struggle when I first joined Wealthy Affiliate. When I joined Wealthy Affiliate in April 2015, I had a Twitter account but had not touched it in years. I had not paid much attention to my social media sites at all before joining WA and I had not even heard of Pinterest, but since starting with WA, I have discovered the value of social media marketing. Now I have 10 boards and nearly 200 pins and gaining more followers everyday.

I have outlined some basic laws involving social media that I have learned. Please feel free to add more in the comment area if I neglect any, because I do not profess to an social media expert, but I am learning.

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Here are some laws:

1. The Law of Value - If we spend all of our time promoting Wealthy Affiliate and our various niches on social media networks, our followers will become annoyed and stop looking at our content. You need to provide value to your content. Give your followers something that is meaningful and build those relationships.

2. Law of Compounding - When you write high quality content, your followers will share that content with their followers and thus, you get more traffic. So, be sure to not just focus on quantity, but rather quality.

3. Law of Influence - Find online fluencers (if that is a word) within your chosen niche and follow them and learn by their example. See what they are doing and what they are posting and don't be afraid to reach out to them and build relationships and ask questions.

4. Law of Patience - This can be hard one, but remember with building a business, it takes time and lots of patience. It will not happen overnight. The social media world is huge and will take time to get recognized.

5. Law of Focus - This one I know can be debatable and I surely open up any healthy debate on this issue from the rest of the WA community, but yes, being a jack-of-all-trades can be a good thing, but when it comes to branding yourself online, I think it is best to focus on one thing and become really knowledgeable in one thing instead of a mediocre so-so kind of guy in a number of different niches.

6. Law of Quality - I touched on this earlier in this WA blog, but quality is far more important than quantity. Make sure those articles and pages you write have quality over quantity. This helps to build trust from your followers.


I hope you find this blog useful to you as you begin putting out your content on your social media sites. Please leave comments below, because I would love to hear from you.

Stephanie

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