Google is prioritizing local search
This post is further to my earlier post and is the result of more detailed information that has been obtained.
Google have been collecting data on cell phone usage ( in particular ) and search engine activity related to all aspects of customer inquiry, and sales. Part of this has involved "key" words entered, and the subsequent following activity.
Now they are preparing to change the entire search engine process away from the present system, towards a localized area search basis.
The implications are such that every single website will require adaptation to these changes, no matter what the individual situation is. This will make it much easier to get targeted traffic, and greatly assist those that get in first with their adaptations. Websites will become more user-friendly for both desktop/laptop and cell phone users, and opens up such a massive opportunity for us that it is essential to get the inside knowledge on these changes.
As part of my considerations on my upcoming website layout, I received information about these changes, and an invitation to join a webinar set down for WEDNESDAY, 15 JULY 2020 at 2PM NZT.
The Presenter is Andrew Thorn, Founder and CEO of Digital Maas, and is entitled "How to future proof your business"
The demand for seats has been completely off the planet by New Zealand Business Owners and Managers, and Website Development Specialists I contacted today, are all expecting massive numbers of requests for changes and adaptations to their Client's Websites. In their words, anyone with a website will have to bring in the changes to keep up with the new systems Google are to bring in.
For all Wealth Affiliate Members, this is a totally golden opportunity to consider the information, make the adjustments, and start getting massive increases in traffic that will skyrocket their rankings before the mainstream get their changes done.
My advice to everyone is to both spread the word about it, and if possible, attend the webinar. I have provided the email address for questions, booking requests etc and the website to go to in my previous post.
From information that I have been provided with, it is very clear that these upcoming changes will also be followed by the other internet providers, and Google has got the jump on them.
The best thing I like about it, is that it is coming about as a direct result of customer demand and as such we need to embrace it and supply the ease of service that we all strive to supply.
Kind regards to all,
Stephen
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Hi Hilde
I was told that they are going to announce it soon, but there will be lots of information about it in the webinar.
I understand that the changes will be more about the "key" words and phrases, a simple thing to do for us, but more complex for large companies as they are more national/international based customer driven to their brand, rather than websites.
For example, Airlines promote their name as a brand rather than promoting flights from a to b.
They try to get people to use their name as the "keyword" in the search box instead of "flights from London to Paris" etc
So a WA member who checks the high traffic records for airlines flying out of London could use "London to the world, lowest airfares, accommodation, rental cars" as "keywords" to promote, say, British Airways.
( if they wanted to promote BA because of their high traffic rankings )
If you ( or any WA Member ) wants to book into the webinar directly then email me at my WA Website email which is
nzvisitorinformation@gmail.com and i will forward the email I received with the link to book into it.
It really is an excellent opportunity for us to get our ducks in a row now, and when Google make the switch, then we will be at the front of the rankings.
People google for something just to get phone numbers very often, and directions for getting to that supplier, so remember to include a yes/no "was this helpful ?" link with a "specials notification service" to email them with when they are provided.
It is also very important to have Google Maps promoted on your website advising customers that by clicking on your link they are able to get exact directions, via your clients website.
This confirms that you got the customer for them, and you get your commission.
Kind regards,
Stephen
Has this something to do with the launching of Facebook and Instagram shops that are launching soon too? I guess this also require a more local approach?
How do you get Google maps promoted on your website?
Competition is always a good thing, and all the Social Media sites keep looking at ways to hold their contacts, as well as increase them. FB and Instagram will be planning for the changes, and this also opens up our exposure as well. Local search, especially Google Maps, is one sure way of doing that, but as to their increases in consumer demand, I am unsure as to what the are up to.
Google maps can be promoted via affiliated sites that have those links, it will be much easier after google make their changes to have the GM App on your site as well.
Most retailers with really good Marketing will have GM so their customer can get driving directions, I know of Marine Specialist Supply businesses that have sea navigation co-ordinates for yacht autopilots so the yacht can head straight to the marina where the business is.
Google "Google Maps for websites" and you will be able to get the info.
Thank you for sharing! Do you know when this change is planned? And what exact changes do we need to do?
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Thank You for the information and I agree we can get the jump on things thanks again
Hi Dorrie
One of the things that I was told by the computer tech guys I spoke to about it, was that people have no idea how much it is going to change the use of search engines.
They said that business websites primarily use generalised key words, and hardly ever promote locations.
Now they will have to, or miss out on top listings.
The webinar will give much of the details about it, and how it will work.
We can quickly adapt due to the type of websites we have, ( being in particular to get traffic, not list products and hope people like them ) and the business we can bring to our client businesses because of this, is massive.
These particular guys charge $3,000 per basic website setup, plus
all costs associated with it. Now they have repeat business changing all the sites they have done, some of them will have to be started from scratch.
Kind regards
Stephen