Digital marketing glossary "Here are some useful definitions"
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Yes there is a lot of jargon used in the world of digital marketing. Here are some useful definitions.
B-2-B – Business to business – companies that sell to other businesses.
B-2-C – Business to consumer – companies that sell directly to consumers.
BOFU – Bottom of the Funnel – the stage of the buying process where a lead is about to close as a new client. They’ve identified a problem, shopped around for possible solutions and are close to buying.
CLV – Customer Lifetime Value – a prediction of the net profit attributed to the entire future relationship with a customer.
CRM – Customer Relationship Management – CRM is an application and “business strategy with outcomes that optimise profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes.” Gartner
DA – Domain Authority – a score (on a 100-point scale) that predicts how well a website will rank on search engines.
GA/BA – Google Analytics/Bing Analytics – free web analytics services that track and report website traffic.
Long-Tail Keyword – Three or more keyword phrases which are very specific to what you are selling.
MOFU – Middle of the Funnel – the stage of the buying process a lead enters after identifying a problem, as they conduct further research to find a solution to the problem.
PPC – Pay Per Click – the amount of money spent with search engines when a digital advertisement is clicked.
SERPs – Search Engine Results Page – listing of results in response to a search query.
I know there is many more to add to this list, these come up often.
Please Share your finds with others here,
Stephen.
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Recent Comments
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Hi Stephen thanks for the valuable information, I did not know what some of these abbreviations meant so thanks for the information.
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Thank you for the informative post! I intend to bookmark this and make use of it in the future :)
Best of luck on your journey to success!