Digital marketing glossary "Here are some useful definitions"

Yes there is a lot of jargon used in the world of digital marketing. Here are some useful definitions.

B-2-B – Business to business – companies that sell to other businesses.

B-2-C – Business to consumer – companies that sell directly to consumers.

BOFU – Bottom of the Funnel – the stage of the buying process where a lead is about to close as a new client. They’ve identified a problem, shopped around for possible solutions and are close to buying.

CLV – Customer Lifetime Value – a prediction of the net profit attributed to the entire future relationship with a customer.

CRM – Customer Relationship Management – CRM is an application and “business strategy with outcomes that optimise profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes.” Gartner

DA – Domain Authority – a score (on a 100-point scale) that predicts how well a website will rank on search engines.

GA/BA – Google Analytics/Bing Analytics – free web analytics services that track and report website traffic.

Long-Tail Keyword – Three or more keyword phrases which are very specific to what you are selling.

MOFU – Middle of the Funnel – the stage of the buying process a lead enters after identifying a problem, as they conduct further research to find a solution to the problem.

PPC – Pay Per Click – the amount of money spent with search engines when a digital advertisement is clicked.

SERPs – Search Engine Results Page – listing of results in response to a search query.

I know there is many more to add to this list, these come up often.

Please Share your finds with others here,

Stephen.