What is SEO marketing?

Last Update: September 25, 2020

SEO stands for program Optimization is an integral a part of digital marketing. In today's time after getting social media and Google AdWords, it's going to have lost its place but still, SEO is vital in digital marketing.

Earlier within the mid-90s corporate and large firms have just got introduced to the concept of SEO. They started hiring SEO experts because it was all about keyword stuffing and manual submissions. In 2004 startups started taking interest in SEO as they need to create their online presence. Hence, SEO in digital marketing changed over the years. In today's time, SEO is extremely different from earlier SEO practice. Nowadays organic searches and website traffic are given priority in SERP(search engine ranking page).

Whether it is a local business, mid business or business all are changing their marketing approach and changing to digital marketing. Therefore, there's a radical increase within the importance of SEO in digital marketing. Nowadays people are always searching on an inquiry engine like Google, Yahoo, Bing, etc before buying something to see reviews of that product. It amazes me that folks also searched the way to boil water. Hence, we'd like to grab maximum eyeballs for our business to get leads and convert them into sales through sales funnel.

Search engine optimization is just wont to create visibility of your web page. More traffic is proportional to more sales. A correct SEO of an internet site helps to rank in SERP.

Simply understand this, we type certain keywords associated with our niche which we'd like for various reasons and shows us pages with more relevance to our keywords. The more the relevance of the keyword more the accuracy of the result more the traffic and thus more the sales.

Search engines aren't humans but the software that scans the pages by completing a group of activities like crawling, indexing, caching. This is often done by robots which are a group of instructions created by search engines to perform a selected task like crawling, indexing and caching.

Search engines are further categorized into two parts on-page SEO(onsite) and off-page SEO(offsite). Many experts within the market will offer you the share of importance of both but frankly, nobody can fully understand the Google algorithm which may be a fact.

In SEO, the visibility of website will be increased with the help of many factors, these factors are as follows:

On page SEO-

On page SEO includes all the measures which will be directly taken within the website to enhance it’s position in program results. It includes optimization of content with the assistance of keywords, title, description and relevant information etc.

Off page SEO-

Off SEO is completed outside to the website . It includes the activities which performs outside the boundaries of your website.

A website that's top quality and useful is more likely to possess references from other websites; it's more likely to possess mentioned on social media and it's more likely to be bookmarked and shared among communities of like-minded users.

Website Structure-

Plant the website structure wisely because if the non relevant pages are linked and relevant pages aren't linked then it's very harmful for your website’s ranking in program .

Keyword Density in Content-

When you plan your website content, confirm the density of keywords are perfect. Relevant keywords are very helpful in rankings, so choose the foremost relevant keyword and it’s family.


Content is one among the foremost important Google ranking factors. Plan the unique and relevant content associated with your segment and add relevant keywords in your content.

Back links'(link building)-

Link building is that the best method of off page SEO. You don’t need the number of links', but you would like the standard of links' to ranks your website. So confirm that the rear links' comes from the authorized platforms and websites.

Domain Authority-

Domain Authority (DA) may be a program ranking score developed by Moz that predicts how well an internet site will rank on program result pages (SERPs). Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links', into one DA score.

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LMH1968 Premium Plus
Thank you very much for sharing
GeoffreyC1 Premium
anusuya1 Premium
What are the other factors responsible for domain authority besides These two factors you mentioned?
jghwebbrand Premium
What great information. You have identified the key factors.

I am very curious. Do you have prior experience with SEO? You come across as an expert.
Very nicely done!

We wish you much continued success.