Who determines the quality of a product or service?

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411 followers

"Quality in a product or service is not what the supplier puts in; it is what the customer gets out of it, and is still willing to pay for it." When the supplier places a price on a product or service based upon what he thinks it is worth in dollars, that is his error.

Too often we look at a price of a product or service, and say that a product must be of good quality based upon that price. That is a customer error.

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Recent Comments

2

I agree with you way of thinking. Thanks for sharing.
Jerome

1

These parameters ought to be applied as marketing tweaks Ernest!

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