Grow Your Small Business With Tools and Insight - Part One
#Creating #New #Processes. How?
#DMADV (Define—Measure—Analyze—Design—Verify)
The application of these methods is aimed at creating a high-quality product that focuses on customer requirements at every stage:
#Define: Identify the wants and needs most important to customers.
#Measure: All processes required for success are assigned metrics for later evaluation.
#Analyze: The result of the manufacturing process (finished product or service) is tested by internal teams to create a baseline for improvement.
#Design: The results of internal tests are compared with customer wants and needs. Any additional adjustments needed are made.
#Verify: While the product or service is being released and customer reviews are coming in, the processes may be adjusted or reverified again and again until the end result is achieved.
#Customer #Focused #Market
According to Cap Gemini, customers with a solid attachment to your brand deliver a 23% premium over the average customer both in profitability and top-line revenue. According to a joint report by BIA/Kelsey and Manta, a repeat customer spends an average of 67% more than a new customer, according to a joint statement by BIA/Kelsey and Manta.
So, in addition to the fact that attracting new customers is less profitable, it is also more challenging than ever. Today's consumers have access to an infinite amount of knowledge about a brand's products, services, and reputation. Rather than looking to your sales or marketing team for information about your product, consumers can find everything they need from review sites, social media, and Google searches. When prospects know your brand's weaknesses and strengths, they have complete control over the buying process.
#Listening to #Your #Customers
The selection of voice‐of‐the‐customer strategies depends on your organization's key business factors. Most organizations listen to the voice of the customer via multiple modes. Some frequently used methods include focus groups with key customers, close integration with crucial customers, interviews with lost and potential customers about their purchasing or relationship decisions, customer comments posted on social media, win/loss analysis relative to competitors and other organizations providing similar products, and survey or feedback information.
Six Sigma DMAIC Process –
Define Phase –
Capturing Voice of Customer (VOC) –
What is the Voice of the Customer?
Voice of Customer is the customer's voice, expectations, preferences, and comments on a product or service in the discussion. It is the statement made by the customer on a particular product or service.
To #Social #Media or Not to #Social #Media
You know to do this process through your training with #WealthyAffiliate
Customers increasingly turn to social media to voice their impressions of your products and customer support. They may provide this information through social interactions you mediate or through independent or customer‐initiated means. All of these can be valuable sources of information for your organization.
Organizations need to become familiar with vehicles for monitoring and tracking this information. Social media is also a means of marketing, communication, outreach, and engagement.
Facebook – 2.37 billion, YouTube – 2 billion, WhatsApp – 1.5 billion, Messenger – 1.3 billion, Instagram – 1 billion, WeChat – 1 billion, Qzone – 572 million, Tumblr – 371 million, Twitter – 330 million, Reddit – 330 million, LinkedIn – 303 million, Snapchat – 301 million. Skype – 300 million, Pinterest – 291 million, Line – 217 million.
#Soical #Media to #Grow Your $Business
There are now 5 billion active social media users, according to Hootsuite, almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every day.
That means you can:
Build Brand Awareness, Develop Customer Relationships, & Even Make Sales Directly Within Social Platforms.
Here are all the social media tips you needed to market your business in 2022.
Start with a plan, decide which platforms are right for you, know your audience, expand your audience, build relationships, and pay attention to trends. Then, sell your stuff with social commerce, mix up your formats, focus on quality over quantity, use the right tools, use scheduling and automation to free up more time for engagement, and track and refine your performance.
#Start with a Plan – If you fail to plan, you plan to fail. Think Strategy First!
It is easy to get started using social media for business purposes. We all use social media in our day-to-day lives, so there is a level of comfort with the tools.
It does not cost anything to create a Facebook Page for your business, start posting on Instagram, or create a presence on Twitter. Ok, you have all the accounts set up. Now what? Without a social media strategy plan, you have no clear goal for what you are trying to achieve. That means there is no way to know if you are getting a return on that investment. Think A/B split testing. A/B testing is a user experience research procedure. A/B tests consist of randomized research with two variations, A and B. It includes applying statistical theory testing or "two-sample hypothesis testing" as used in the field of guides.
Set social media goals and objectives, research the competition, conduct a social media audit, get inspired, and create a social media calendar. Then decide which platforms are right for you must know your audience. #Wealth #Affiliate does a great job with this process.
#Decide which Platforms are Right for Your #Small #Business
Please do not make assumptions about where your audience spends their time online.
Your instinct might tell you that if you are targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But the data shows that nearly a quarter of Facebook users are aged 18 to 24. If you are selling to baby boomers, social might not seem like a top priority. But it should be. Facebook and Pinterest are the top social networks for boomers. Adults over age 65 are Facebook's fastest-growing audience segment.
To make sure you are using social media for business effectively, you'll need to conduct some research of your own. This research will help you understand how your specific audience spends their time online.
#Know your #Audience
Using social media for business is effective because you can micro-target your audience. First, you need to understand who your audience is. Start by compiling data on your current customers. Then, dig deeper with social media analytics. You will soon understand who's buying from and interacting with you online.
For example, Hootsuite Insights Powered by Brandwatch can help you uncover detailed information like the top hashtags, referral sites, and even specific social authors for terms relevant to your business.
Once you've defined your audience, you can create buyer personas to help you understand the best ways to speak to your audience. Hootsuite.com has a free buyer persona template to help you get started.
#Expand your #Audience
Once you have a clear picture of your audience, It is time to look for ways to reach more people just like them. For example, when lockdown measures meant more people were looking for ways to fill their time at home, the "Great Courses Plus" changed its Facebook advertising strategy to expand its audience quickly.
They created an extended free trial offer and advertised it to a broad audience in the United States. They then used lookalike audiences to reach new audiences in Canada, the U.K., and Australia who were like their best existing customers. This expanded audience strategy saw a more than ten times increase in total average monthly subscriptions generated. But, of course, you can also use social media to expand the audience for your local business.
We will move into Part two tomorrow.
#waelthyaffiliate
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