Learn To Celebrate The Birthday Of Your Business, Not Just Yours! :)
Learn To Celebrate The Birthday Of Your Business, Not Just Yours! :)
Is today the birthday of the company you work for, or the business you own? Did you know that as a marketer, you could be tempted to use this special day to market your product? In fact, a lot of marketers will start proposing discounts, special online or offline campaigns, TV or radio promotions and other marketing plans of action.
In case You’re Unaware, Many Prospects Know You Are Trying Hard to Sell Your Product.
Need I remind you that everything the user sees or interacts with has a brand, or an ad, attached to it? Starting from your grocery stores, to your latest smartphone app, someone is striving so hard to grab your attention. So, as you try to play the "I’m discounting my products, because it’s my company’s birthday" many prospects may respond with the following words "Yeah, right!".
Do Not Lose Your Prospects Trust With A Short-Term Marketing Success Syndrome.
Experience has taught me to understand that many companies or businesses try to score big on their Birthday, without taking into consideration, the long-term effect of their short-term marketing efforts. Always ask yourself the following question, “how will this promotion affect my long-term marketing goals?”
You Could Celebrate Your Company's Birthday as If It’s Yours
Have you come across someone who tries to sell something to their friends, family or acquaintances on his/her birthday? I’m sure what you do is invite your loved ones and celebrate your current and past achievements and then regain mental strength from the birthday wishes. Isn’t it? Subsequently, you will receive your birthday gifts from perhaps most of your invites. Making revenue off the people you celebrate your birthday with, is not heard of in most culture. When preparing for your company’s or business birthday, apply the same approach and your marketing efforts will not be thwarted. Such approach will bring you long-term benefits and play back by meeting your prospects high expectations.
You will realise that without a big budget during your birthday or business celebration, the more social and giving you are, the better results you will achieve.
Thank you.
Recent Comments
7
Sarah,
Interesting concept but how to make it work would take some
intense thought :)
Susan
I do like the idea - but would need a brainstorm behind
such a move - will sleep on it.
Thanks for sharing this idea as well :)
Hi Susan,
I really appreciate your comment
Yes, you're right, mind blowing brainstorming techniques has to be implemented in order to achieve positive outcome.
Thank you.
See you at the top. :)
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Hi Sarah!
It always comes to the value for the client. If you have to offer a great product or service, as own boss it is a great idea. As an employee, obviously, you would ask to market it that way.
Special anniversaries always attract attention. Great idea!
Thanks for sharing!
Best regards!
Stay well, market better, convert best!
Hi Igor.
I really appreciate the points you raised in contribution to my blog post. Noted. Thank you very much.
See you at the top! :)