The 6 Ps of Marketing Mix
Published on July 9, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
While market distribution data are vital information for your business to evidently determine the sustainability for targeting prospect growth and expansion, new promotional activities and changing outlook within the sectors had transformed industries marketing strategies.
The 6 Ps of Marketing Mix
1. Product serving existing and new segment
2. Product (Brand) positioning strategy
3. Pricing
4. People
5. Process management
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6. Physical assets
1. Product serving existing and new segment
Aims to continue to enhance products and services and adapt to the fast changing market environment. Promotional activities will be improved markedly by enhancing and diversifying products and services through social networking tools.
2. Product (Brand) positioning strategy
Extensive research on the competition ensures the adoption of achievable strategies to maximize profit and return on investment to embracing sustainable competitive advantage.
Above all, to be in consistent with the current market environment to embracing sustainable competitive advantage.
3. Pricing
Be committed to offering standard advanced training and support. Widening opportunities for members’ professional excellence and success so that customers are guaranteed the best product and service your customers deserve.
4. People
People should not be overlooked. They are the front-line and support staff who provide important day-to-day operations and services which is a part of product. They must work collaboratively as a team to meet their customers’ needs and expectation that are in line with its brand positioning strategy.
5. Process management
Ensure consistent product and service quality. Technological changes should include a new dynamic website with mobile app capability. The existing technology infrastructure should cater for changes and to enable the implementation of a new system to better understand the existing distribution strategies and to assist in decision making.
6. Physical assets
Indirectly promote product/services by improving the physical environment of your business. The physical environment changes are important factors to changing customer needs and preferences in accessing service to meeting customers’ wants and future demand. And also, to improve visibility with garden landscaped to uplifting stakeholders well-being.
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