Yes, Halloween sites do most of their business in October. But so do stores such as Halloween Express, etc. which rent vacant store fronts for one month out of the year. The reason people fail at the Halloween niche is because they just want to make sales and they don't really care about Halloween. This is a "special" holiday that appeals to people that are - well - a bit different ha ha.

I can not comment but DABK seems to have done the research, in my view it is better to have year round sites and just have seasonal promotions on stuff that leans that way.

My feeling is that unless you are full time the time used on these niche sites could be better spent elsewhere, but I hope you prove me wrong! I would love to know how well a well constructed niche site can perform so update your posts as you go please.

I'm not in the halloween niche, but I have worked in arts and crafts retailing for 20 yrs. Merchandise started arriving in the stores right after July 4. What sold out first were the halloween village collectibles, by far.

Thank you Felice.

I'm not in the halloween niche yet but I have many seasonal niche sites. I see preparing this kind of seasonal niche sites 2-3 months ahead of time is a safe bet as you'll start ranking and get decent traffic after 1 month, and then the 2nd month you work hard to push the ranking, and the 3rd month (the season), you're enjoying the sales. Every year you work 2 months on it and it will accumulate backlinks over time.

Cheers Dabk much appreciated.

How long does it take you to find something to promote, do the keyword research, get a site ready and ranking at least #3 in Google?

Then look at the Google keywords tool for a Halloween keyword trends. You'll notice that October gets most of the traffic, but, for most keywords, there's traffic in September and in August. For a few, there's traffic even in July. So, if you're to have a full chance, you should be ready at the beginning of July.

My advice with holiday related sites, start working on them 4 months before the holiday. In the worst case scenario, 3 months before.