The Truth About Stuck Niches: How I Turned Bigfoot Into a Business (And What You Can Learn From It)

Let me take you back for a second.

I started my first website thinking I had it all figured out. They told me to go with my passion — something I could talk about all day — and I did.

Problem was… my passion was Bigfoot.

Yep. Bigfoot.

And trust me, I’ve heard it all.
“Is that even a real niche?”
“How are you gonna monetize that?”
“You serious, bro?”

But here I am, still standing, still building, and finally seeing real growth. Not because I changed my topic. Not because I found a magic trick. But because I learned how to shift the conversation — without ever leaving my lane.

This blog isn’t just about Bigfoot, though. I want to show you how this same thinking can work in any niche — even if you're just starting or thinking about giving up.

So let’s dive in.

The Bigfoot Problem (and the Breakthrough)

When you build a site around a topic like Bigfoot, it sounds fun — and it is — but it can also feel like you’re talking to a wall sometimes.

What flipped the switch for me was when I stopped trying to sell Bigfoot and started creating content around Bigfoot.

I asked myself:

• What kind of stories would intrigue people even if they weren’t looking for Bigfoot?
• What’s happening in the world that touches my topic but doesn’t scream it?

That’s when I started writing about things like:

• Missing 411 disappearances
• Strange energy zones in forests
• Indigenous legends and oral histories

Each one led people back to Bigfoot, but more importantly — they created engagement, clicks, shares, and conversations.

And then something amazing happened...

Without planning it, that Bigfoot blog opened up two new content streams that now stand on their own:

• A paranormal site — focused on mysterious lights, energy fields, portals, and encounters beyond logic
• A survival and bushcraft site — built from all the time spent in the wild tracking, exploring, and learning to stay prepared

Now let me be clear — I’m not saying you need to go build more websites unless you actually need them.
I only did that because I had so much content growing in those directions that it made sense to separate them.

What I am saying is this: your one niche, right now, might be enough. You just need to start seeing the angles around it.

But What If You’re Not in a Niche Like Mine?

You might be thinking, “Well that’s cool for you, but I’m in a totally different space.”

That’s exactly why I built out the next part. I only have one niche — Bigfoot — but I wanted to show you that this same story-first, angle-smart approach can work in other topics too.

Let’s break down four real examples of how to talk around your niche without losing your mission.

1. Niche: Fitness for Beginners

You want to help people get in shape — great. But the space is crowded and the big names are everywhere.

Try this:
• Subniche 1: Recovery and Injury Prevention — Talk about foam rolling, posture, mobility, or sleep hacks
• Subniche 2: Home Fitness Gear — Review affordable gear, create beginner bundles, or compare resistance bands vs. dumbbells

2. Niche: Budget Travel

Helping people travel on the cheap sounds fun, but let’s be honest — ranking for “cheap flights” isn’t easy.

Try this:
• Subniche 1: Digital Nomad Tools — Blog about VPNs, remote work visas, travel-friendly tech
• Subniche 2: Cultural Curiosities — Haunted towns, strange customs, urban legends — stuff people actually search for

3. Niche: Pet Care for Dogs

Dog blogs are everywhere. So how do you stand out?

Try this:
• Subniche 1: Canine Psychology — Teach people how dogs think, how to communicate better, how to build trust
• Subniche 2: Grief and Healing — Write about pet loss, memorials, and emotional recovery. It’s raw, it’s real, and it connects

4. Niche: Mental Health & Mindset

This niche is powerful but tough. It’s highly personal, emotionally sensitive, and very saturated.

Try this:
• Subniche 1: Journaling and Self-Reflection Tools — Offer writing prompts, printable trackers, and routines to support emotional growth
• Subniche 2: Nature-Based Wellness — Tie in forest bathing, grounding, or trail time as part of healing. It blends naturally into self-care content while staying accessible

The Truth Most People Avoid

No matter what niche you pick or how weird it seems, it matters who’s in the driver’s seat — and that’s you.

If you can think it, you can build it.
If you believe in it, you can grow it.

It doesn’t come down to picking the “perfect niche.”
It comes down to belief and your drive to keep going when it feels like nobody’s watching yet.

You already have the one thing most people never develop — you started. Now it’s time to evolve how you think about what you’ve built.

One Final Thought Before You Go

You don’t have to blow up your site.
You don’t have to change your whole brand.
Sometimes you just need to step outside the box...

Why?

Most people won’t even try the outside-the-box angle — but it works. Just saying.

So I’ll leave you with this…

"Some trails aren’t marked, and some paths aren’t paved — but if it pulls you forward, it’s still the right direction."

Stay wild,
Shawn