My Pinterest Numbers: January 1 to February 8 (What Actually Happened)

Tonight’s one of those in-between stretches.

I’m sitting in the bunkhouse waiting on a 3 a.m. pickup for a 7 a.m. delivery, letting the frost come in so the road bands come on. Not rushing it. Just waiting. These night shifts aren’t always a bad thing, though they give you a little quiet time to catch up and poke around online.

I already shared a version of this over on Facebook, so I figured I’d bring it here to Pinterest too.

I’ll be upfront about this right away: I don’t do a ton directly on Pinterest. I’ve got an account, I post, but most of my content actually comes through my Instagram, which is connected to my Facebook, which then feeds into Pinterest. When I post on Facebook, it pushes across all three platforms.

The downside is I’m not customizing every post for every platform.

The upside is it saves a huge amount of time and lets me stay consistent across all three.

t tutorial or “here’s the perfect Pinterest strategy.” It’s just a real walkthrough of what I’ve been doing, what seems to be working, what still needs fixing, and what the numbers actually look like.

I’m still learning this platform like everyone else.

Take this for what it is one person’s experience.

It may work for you.

It may not.

But at the very least, it shows what can happen even without running Pinterest full-time.

With that said, here’s what Pinterest actually did between January 1 and February 8.

Total Visibility

From January 1 to February 8, my Pinterest account generated:

• 205,220 impressions
• 68,130 total audience reached
• 3,410 engaged audience

That means Pinterest showed my content over 200 thousand times in just over a month and over 68 thousand unique people saw it.

That’s not viral.
That’s consistent distribution.

Engagement (People Didn’t Just Scroll Past)

During the same period:

• 7,640 engagements
• 1,310 saves
• 239 Outbound clicks,

Saves matter on Pinterest.
They’re basically people saying:
“This is worth coming back to.”

Pinterest remembers that.

Clicks (This Is Where Curiosity Turns Into Action)

Here’s where things get interesting.

• 239 outbound clicks (people clicking off Pinterest)
• 25 tracked page visits inside the conversion insights panel
• 950 PageVisit events recorded via the Pinterest tag/API

That tells us three things at once:

1. People are clicking
2. Pinterest is sending traffic
3. Some of that traffic is being routed in ways I’m still untangling (apparel vs blogs)

So yes clicks are happening.
They’re just not all flowing where I want yet.

That’s a fixable problem, not a dead-end.

Growth Direction (This Part Matters More Than Raw Numbers)

Compared to the previous period, Pinterest shows:

• Impressions up 50%
• Engagements up 39%
• Outbound clicks up 55%
• Saves up 32%
• Total audience up 62%
• Engaged audience up 30%

Every major signal is trending up.

That’s Pinterest saying:
“Keep doing this.”

The Part That Still Makes Me Laugh

Pinterest is known as a female-dominant platform.

Yet my audience breakdown shows:

• 56.4% male
• 35.5% female
• The rest unspecified

So somehow, on one of the most female-heavy platforms online, men are dominating my content.

That tells me these aren’t casual scrollers.
They’re searchers.
Readers.
People intentionally looking for information.

Which lines up perfectly with what my top pins are.

What’s Actually Driving These Numbers

My best-performing pins are not apparel pins.

They’re:

• Bigfoot research
• Encounter analysis
• Historical and pattern-based posts
• Long-form curiosity content

Pinterest isn’t treating my account like a store.
It’s treating it like a reference shelf.

And that’s why the impressions keep climbing even when I’m not feeding it daily.

The Honest Takeaway

From January 1 to February 8:

• 200k+ impressions
• Thousands of engagements
• Hundreds of clicks
• Strong saves
• A growing, search-driven audience

All while Pinterest is not my main focus platform.

That tells me one thing very clearly:

Pinterest works best when you let it remember your work, not rush your results.

And once I clean up the link routing?

That curiosity traffic is going to land exactly where it’s supposed to.

Well I better get back to waiting for a call have a great night all