A Life on Facebook (The Numbers, The Work, And What Actually Moves the Needle)

byshawn8183

882 followers

1 day ago

Hey crew,

Today I want to do something different.

Not hype. Not motivation. Not “look what I did.”

I want to lay the numbers on the table and show you exactly how Facebook has been working for me, what didn’t, what did, and why I’m doubling down on organic going into 2026.

Because numbers don’t lie. They just need context.

The Last 28 Days (Reality Check)

Let’s start with the most recent data, because this is where most people panic or quit.

Last 28 days on Facebook:

• 337,144 total views
• 302,987 from organic
• 34,157 from ads
• 8.8K content interactions
• 11 minutes 53 seconds watch time
• 111,007 viewers

Right away, something jumps out:

Organic is still doing the heavy lifting.

Ads helped, but they were not the engine.

The Last 90 Days (Patterns Start Showing)

Now let’s zoom out.

Last 90 days:

• 1.8M views
• 1.708,729 from organic
• 51,397 from ads
• 51.3K interactions
• 558,829 viewers

This is where I stopped guessing and started trusting patterns.

What I learned here:

• Image + text posts outperform links
• Questions outperform statements
• Consistency beats creativity
• Facebook rewards conversation, not selling

This Year So Far (The Big Picture)

Now let’s talk about the full year.

2025 Facebook totals so far:

• 3.2M total views
• 3,024,214 from organic
• 156,495 from ads
• 87.1K interactions
• 16h+ watch time

That’s not luck.
That’s not virality.
That’s systems + repetition.

This is where Facebook became my main platform, whether I planned for it or not.

Ads: What I Spent, What I Got

Now let’s talk ads honestly.

Last 60 days:

• $281 CAD spent
• 5 ads total

Here’s what those ads produced:

• 36,889 impressions
• 1,404 link clicks
• 3,414 post engagements
• 645 landing page views
• Cost per landing page view: $0.23–$0.28

Two ads actually made money:

• Library page sales
• Apparel shop sales

One apparel push alone brought in $219 CAD.

The others?
They didn’t lose money, but they cost me something else.

Why Ads Are Hard for Me (Real Talk)

This part matters.

I struggle with numbers.

When ads are running and money is moving fast, my brain locks in.
I watch every dollar.
Every dip.
Every spike.

That level of focus pulls me away from:

• Writing
• Posting
• Engaging
• Creating content

So I had to ask myself something important:

Do I want to live watching numbers…
Or build systems that earn while I sleep?

That question shaped my 2026 plan.

My 2026 Ads Plan (Simple + Controlled)

Here’s the decision I made:

• Ads only during holidays
• Organic the rest of the year
• Ads used as accelerators, not lifelines

Ads can be fast cash if built right.
But organic is what builds:

• Trust
• Audience
• Longevity

Books: Quiet, Consistent Income

Now let’s talk books.

October and November KDP earnings: when the ads where running

• $234.68 CAD
• 14 books total

Is that life-changing?
No.

Is it powerful?
Absolutely.

Because:

• Books are written once
• They keep working
• Ads and organic both feed them
• Readers discover them weeks later

This is not about one breakout book.

This is about building a library that stacks quietly, all year long.

Audiobooks: Direction Confirmed

And here’s something that mattered to me personally.

Yesterday, I released my first audiobook.

And a sale already happened.

That told me everything I needed to know.

Not about money.
About direction.

My Daily Facebook Posting Strategy (With Results)

I don’t wing this anymore.

I use the Facebook Planner and post 5 times a day, mostly image + text.

No links in posts.
Links go in the comments.

What One Day Looks Like

8 AM – Morning Coffee Post

• ~1,034 views
• 1 new follower

12 PM – “Just a Thought” Post

• ~2,118 views
• 1 new follower

5 PM – Question Post

• ~2,633 views
• 2 new followers

That’s one day.
No ads.
Just conversation.

Apparel Shop Traffic (This Made Me Smile)

When I checked my apparel shop analytics, I saw this:

Sessions by social referrer:

• Facebook: 228
• Pinterest: 19
• Instagram: 13
• X : 1

That moment hit me.

Because it meant:
People are actually getting where they need to be.

No forcing.
No tricks.
Just flow.

Facebook: The Platform I Didn’t Want (But Needed)

Here’s the irony.

Facebook was the last platform I wanted to rely on.

And now?
It’s my bread and butter.

I’m still improving:

• Testing reels of me talking
• Tagging gear directly in images
• Dropping links in comments for reach
• Letting Facebook work with me, not against me

And the more I respect how it works, the more it rewards me.

Wealthy Affiliate: Where This All Clicked

None of this happened by accident.

Wealthy Affiliate taught me:

1. How to build a real foundation
2. How to drive traffic without guessing
3. How to earn without chasing

The training.
The expert classes.
The coaches.
The community.
The support team.

They didn’t give me results.

They taught me how to build systems that produce them.

Final Thought

This isn’t a highlight reel.

This is a real walkthrough of the last year:
Views
Clicks
Ad spend
Earnings
Strategy

Some people might look at these numbers and say, “That’s good.”
And they’re right.

But here’s how I look at it:

This tells me the strategy is solid, the foundation is strong, and now it’s on me to tighten the bolts and push harder. That’s exactly what Wealthy Affiliate teaches. Build it right first, then scale with intention.

The best decision I made wasn’t running ads.
It wasn’t writing books.
It wasn’t launching apparel.

It was investing in a platform of knowledge.

My grandfather used to tell me,
“Boy, surround yourself with brilliant people, and one day you’ll be one.”

I honestly thought the old man had lost his mind.

Turns out he was right.
Even now.

When I joined Wealthy Affiliate, that lesson finally clicked. The training, the expert classes, the coaches, the community, the support team. Not hype. Not shortcuts. Just real people building real systems.

Organic still works.
I’m living proof.

I don’t have a trendy niche.
I don’t chase algorithms.
I started with a crazy idea and built it brick by brick.

What made the difference was having a powerhouse backing me and a process I could trust.

Believe in yourself.
Trust the platform.
Let the knowledge sink in.

One day you’ll look back and understand exactly what I mean.

If you can dream it, you can build it.
Wealthy Affiliate is the rocket.
You’re the jet fuel.

Now go get it.

Shawn