6 Months, on Pinterest 1 Million Views, and a New Goal Unlocked

Alright, I’ve been meaning to share this with all of you...

When I kicked off this Pinterest journey back in February, I set what felt like a huge goal:

“Maybe I can hit 1 million impressions in a year…”

I wasn’t even sure if I’d make it.

But this week?
Boom it happened. In just 6 months.

📍 1.05 million+ total impressions
📍 27,440 total engagements
📍 1,930 outbound clicks
📍 5,370 saves
📍 381,730 total audience reached

And yeah, that hit me different.

I sat there, looking at that number… and all I could think was:

“Okay... wow. I thought that would feel way better than it did.
But you know what popped into my mind right after?
Yup time for another goal.”

So I did. New goal? 2.3 million for the year.
Why not? If 1M is possible, then so is more.

What I’ve Been Doing With It All

Pinterest started as a way to share my thoughts, stories, and Bigfoot-inspired lore. But over time?

It’s turning into my engine.

Now I’m using it to:

• Promote my full book library
• Drive traffic to my site
• Test how far a pin can go with just a few tweaks
• Watch what visuals and titles pull people in

This platform has quietly become my campfire, my testing lab, and my secret launchpad.

Last 30 Days Breakdown

Here’s what’s been moving:

• 322,240 Impressions (+57%)
• 5,790 Engagements (+3.9%)
• 891 Outbound Clicks (+106%)
• 1,080 Saves (+1.4%)
• 138,520 Total Audience (+42%)
• 2,980 Engaged Audience (+2%)

Not bad for a guy posting from hotel rooms and truck stops.

Let’s Talk Ads for a Second

I ran a test again this month. Small budget, but enough to learn from.

• Ad Spend: CA$146.70
• Impressions: 198,640
• Clicks: 749
• CPC: $0.20
• CPM: $0.74

Honestly? Not bad at all.

The click-through was solid, and the cost per click dropped way down just like I hoped.

But here’s the catch:
Sales didn’t follow.

I brought the traffic. I got the eyes. But the conversions didn’t quite hit.

What About Book Sales?

So far in August:

• $43.66 in royalties
• Across 10 different books

Steady, but not where I want it yet.

And that’s okay. Because now I know where to look next the offer, the landing page, the pin-to-sale connection. It’s all about fine-tuning.

What’s Next?

Now it’s time to get a little sharper.

✅ Refine how I link to my books
✅ Clean up the path from pin → reader → buyer
✅ Test more styles, visuals, and headlines
✅ Keep watching what’s getting clicked vs ignored

This isn’t failure. This is data.
And I’m learning in real-time how to take curiosity and clicks and turn them into readers and fans.

Wrapping It Up One Big Win at a Time

So yeah... the first big goal? Smashed.
Now we set our sights on the next one.

What started as an idea is now a real machine and the library is just getting started.

If you're building something right now and it feels slow, remember this:
Every single post, every save, every click adds up.
You might not see it today, but six months from now... you might be staring at a million too.

Let's keep building.

Shawn