Keep this in mind when creating your website content.

Last Update: January 16, 2016

I found a great way of improving your website content. Keep this in mind when creating your website content.

In a Facebook group called Build Your Dream Practice, I came across this piece of advice from the founder Kevin Doherty:

'Everyone is concerned about cost, right? Well, you job is to show prospective clients the cost of NOT investing in your services. Make sure this is clear to them in your website copy and other marketing materials. When they can see that the cost of staying stuck is far greater than the financial cost, that is when they will commit.'

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VMahony Premium
Good info. Thanks.
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