BaseCamp guys are my inspiration. They have it - business service, blog, podcast and newsletter. Eve
Those guys are really smart, and greedy. How do you like " There’s nothing else like it!"? This constant retesting of every detail there, from positioning of their call to actions, forms, the simplicity of everything, every word and link is in place. They do it hard, with nice team. I will learn the art of conversion and subscription from them - just by looking, trying, testing and measuring.
And they have business - 100 Billion company valuation and what a joke(0.000000001% of the company in exchange for $1) ;------>))))) , first in marketing, service and conversion rate of traffic to leads and sales.
They bought me even before my actual membership!
Basecamp, signalvnoise blog, thedistance = excellence not for copy but real inspiration and follow up. I constantly update their sites and am excited about minor testing changes of them.
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They additionally talk about Medium as an additional platform for news feed maybe it helps someone here. And a very interesting and useful posts are on signalvnoise!