Are Your Product Reviews Unbiased?
Are you thinking about starting a blog website? Will your blog marketing site provide product and service reviews?
A recent study discovered that less than 50% of individuals that assume advertising and marketing that is prejudiced and undependable are likely to continue to study and consider purchase of a company's product. "To paraphrase, extremely biased marketing material gets rid of more than half of possible consumers (51%) from thinking about or looking further into buying from your business," in accordance with the report.
Exactly how does a marketing expert determine how to draw a line when producing marketing content?
I believe the difference and perhaps the feasibility of excessively promotional content versus your everyday content meant to attract is determined by the person taking in the material and typically associated with the value conveyed.
While online if you came across a blog with marketing material that had an obvious marketing bias, yet it was appealing, interesting and helpful you would probably value it and may also look into it further, according to the report.
But, if you come across a blog with material that plays down the truth about a service or product in an effort to simply promote a business you will find very little value and will very possibly develop an unfavorable perception of the company that generated it.
In reviewing different products and services, it is oftentimes a good idea to list the good, the bad, and the ugly known as the pros and cons, thereby giving your site visitors the option to choose.
You will also show that you are unbiased but simply here to help. You will gain your consumers trust and when they are ready their business.
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Recent Comments
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Any product or service review should be honest and up-front with as many of the facts we can gather. I will research as many as 6-10 other reviews when writing my own. I also visit BBB to see what can be found and giving references to back my info.
I just don't see that there is any other way around it if you want to be successful.
Wayne
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Nice post, and thanks for sharing. The funny thing is that I see a lot of reviews today that claim they are unbiased and yet when you read the content, they are biased. lol
Yep lol