You Need A Responsive Site

bySavant

1.5K followers

12 years ago

Responsive websites have been made made available by new techniques in HTML and CSS. The new standards you need to look for are found in templates written in HTML5 and CSS3.

In a recent study made last year by Google, there was an estimated 6Billion Mobile devices in use around the world, and less than 2Billion personal Desktop or Laptop computers. (I find this a bit of a sad figure, considering that only about 3Billion people own a toothbrush)

Anyhow, with such a huge Mobile market, it is vitally important to have a Mobile-Responsive website.

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.

A new survey of 3,000 mobile searchers who recently made purchases in seven verticals (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) revealed that 70 percent of mobile searchers click to call a business directly from Google's search results.
Across all seven of the verticals Google researched (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology), click to call, whether it appeared in the paid or organic results, was an important feature for people looking to find information and make purchases, Google said.

Calls are most important to mobile searchers who are researching (52 percent) or ready to buy (61 percent). So if you are selling anything by phone, or want immediate contact, then you should make yourself immediately accessible with a big Tap-To-Call button. This will increase your conversions and reduce the call-to-action time.

Whatever your Niche website, chances are that it will be viewed on a mobile device, like a phone, iPad or Tablet, more times than it will be viewed on a desktop or laptop PC. If it doesn't look good on a phone, chances are that your potential customer will find another site that they can see.

When you have set up your page, open it on your phone and check it out. Does it look ok? Can you read it well enough? Do your images fit on the screen? do you have to scroll and slide over the whole page to read it?

Often when I am laying out a page I will reduce my browser from full screen to a window and then reduce the width till it is a tall, skinny window and check it's responsiveness and look in that window. Then if something needs changing I can do it straight away. When I am satisfied with how it responds, I will check it in my phone's browser.