The Final Frontier...
Last Update: May 12, 2014
In my hunt for the Holy Grail Niche, I started to digress, thinking of the new advancements man had made since the dawn of civilization, in the garden paradise we call the planet Earth.
From the Neolithic gatherings in a cave warmed by fire, man has stepped out and forward to discover metals, agriculture, medicine, art, education, industry, technology, space and the Internet. And somewhere within the early development of the primal community, came the first utterances of language.
I want you to imagine that every word that was ever spoken, from the dawn of the spoken language till now, was recorded and saved in digital data. All of that data would equate to about 5 Exebytes. Now if you were just getting used to the idea of a Terrabyte of data, well an Exebyte is a million Terrabytes.
Four years ago, on the first of July, 2010, Google's CEO, Eric Schmidt was the keynote speaker at the Guardian Active Summit, which was an on-line "Twitter Conference" that involved some of the biggest names in technology at the time.
Google's former CEO, Eric Schmidt
Since the dawn of civilization, right up until the year 2003, there had been about 5 Exebytes of data created and stored in magnetic storage. According to Schmidt, that "Same amount was created in last 2 days." In the seven years, we had increased our data consumption to unimaginable hieghts. And in 2010, 5 Exebytes of data was being reproduced every two days.
Recent analysis has put the figure to around 23 Exebytes every 2 days. I see it as a man-made Big Bang, a digital boom that is expanding in 3 dimensions, gathering momentum and speed. At the moment, we are just on the crest of that spherical Tsunami and watching it spread to every piece of electronic equipment. Interaction of electronic devices is possible through WiFi, BlueTooth, LOS (line Of Sight) LASER data transfer, SMS, GPS and hard-wired connections.
I have been on a tractor planting wheat for this year's cereal crop, and even that machine is fully loaded with GPS, Auto-steer, IR flow sensors, Ultrasonic depth controllers, IR Bin Level monitoring cameras, flow and feed-rate controllers, WiFi, Bluetooth and UHF radio. It's all about information and communicating that information.
At my daughter's Graduation from Tabor College in Adelaide on Saturday, the keynote speaker said that her son is now in Holland, were she could have instant communication with him by Facebook, Face-Time, Twitter, Tumbler, Google+, Skype video call, Instagram or MSN. If she really wanted him in a hurry, she would phone him, and if all else fails, she could still write a letter.
Mankind has an insatiable need for information. It has been said that for the average person living in the 17th century, the amount of information they would learn in their life time would not even fill today's daily newspaper. We would consume two or three times that much information on a daily basis.
Harvesting the Un-Tapped Resources
People want to learn, they want to grow, they want to find easier and less strenuous ways of doing things, but they want to be able to know exactly what is happening while this is going on. Stepping in front of this information explosion is the way to catch traffic that will provide an income.
- Find what people want to know.
- Find where to get that information.
- Devise a means to connect people with that information.
- Offer them more information with "you might also like..."
In on-line marketing there are terms we use like Targeted Traffic, Lead Pages, Funnels, Opt In pages etc. these are all just tools used to "Step in front" of the traffic that you are trying to capture.
It is not an easy path, but once you have climbed the learning slope, you reach the High Ground, where everything becomes clear and your horizon is extended further than you can imagine. Keep on with your quest to find that "Holy Grail" niche that will satisfy your hunt. Train, discipline and condition your mind to seize those opportunities as they arise. Your efforts will be rewarded. Be patient, be sure, be confident and be disciplined.