What is a niche?

82 followers

6 years ago

Let's think about it this way.

Say you belong to a community.

Within that community, you are known for a certain function or expertise. When anyone needs that function or expertise, they call you.

Typically, the whole community doesn't need your function or expertise all at once. Maybe, they only need it sometimes, or now and then. That's because everyone in the community doesn't know about your function or expertise.

So, you have to create a buzz about your function or expertise with the people that already rely on you for your function or expertise.

Moreover, you must consistently build trust. You must provide good value. Plus, you must care about them, and communicate with them--full attention--as though they are the only one in the room.

Again, what is a niche? It's YOU! It's an expression of who you are, what you do--your talent, your knowledge, skills and abilities.

It's what you love to do. And, it's the value you create when you help others when they have a problem or a need.

And yet, since we are multifaceted human beings, a niche can start with one function or expertise, expand, and evolve as you evolve.

For example, say you like cutting grass. And, because you have a creative side, you like creating designs in the grass--diamond cuts. Check out The Lawn Care Nut: Diamond Cut .

Wait, maybe you like designing bushes too. Check out topiary shrub trimming competition. Your niche could be designer grass cutting, with an evolution toward bush sculpting (topiary).

Now, I know that may sound funny, but do you know how people feel about their grass?

Customers shell out big bucks to have the best grass in their subdivision, not to mention grass patterns and sculpted bushes.

Let's go a little further: Say you invented a tool specifically for your grass cutting business.

Think about the niche multiplicity here: