Four Ways to Increase Traffic to Your Blog without Writing New Posts

byrossky

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Updated 7 years ago

Four Ways to Increase Traffic to Your Blog without Writing New Posts

Blogs are favorably looked upon by Google when it comes to ranking. This however only applies if your blog is regularly updated with new high quality content. Coming up with new blog ideas can be quite difficult especially if your target audience comprises a micro niche. Even harder is writing a post that your readers will enjoy, share and interact with. Like with every other type of website, your blog's survival relies on how much traffic it gets. If you can increase the number of visitors to your blog, chances are that you can also increase your blog income and brand awareness.

All blog owners rely on fresh content to drive existing and new visitors to their blogs daily. But what if you've run out of content ideas? Is it possible to drive huge amounts of traffic to existing blog content without having to write new posts? This is a challenge many blog owners have to deal with on a daily basis. If you've run out of new content ideas but still want to increase traffic to your blog, some of the best free strategies you can implement include the following.

Update your old blog posts

We're in an age where new information is being discovered and published at dazzling speeds. Information published today might be considered irrelevant after a few days. The demand for high quality in-depth content is on the rise. Internet users and search engines are giving evergreen, high quality content priority as far as sharing, engagement and ranking go. Publishing evergreen content should therefore become your priority. However, even evergreen content becomes irrelevant at some time and needs updating to keep it useful. Some of the easy ways to update your old blog posts include:

- Targeting relevant high traffic keywords within your old posts;

- Tweaking the on-page SEO on your old posts;

- Adding new relevant information and deleting obsolete information from your posts;

- Increase the length of your posts.

Small updates to old blog posts can help improve their SEO and overall ranking. These updates can also attract new traffic through keyword targeting. Adding new information to an old blog post can also encourage sharing and reader engagement.

Initiate traffic exchange

Increasing your blog's traffic for free without writing a new post can be as simple as getting a backlink from a related blog. Blogging isn't about competing against other bloggers in your niche. It's about providing solutions to your target audience. It's worth remembering that you cannot offer each and every solution your target audience is looking for. That's where fellow bloggers come in. Every blogger has their unique way of providing solutions to their target audience. Some are better at providing specific solutions than their counterparts.

If you find a blog within your niche that provides good content that your audience will appreciate, you can contact the blog owner for a traffic exchange. If they agree, you can add links on your blog to useful posts on the other blog and the blog owner will do the same. It's a win-win situation and, you won't have to create new posts on your blog.

Promote your posts online

Many bloggers often forget to promote their existing posts online. This significantly diminishes the amount of traffic a post would otherwise receive. Promoting your existing blog posts isn't as hard as most bloggers would think. Some of the effective post promotion strategies include the following:

- Find questions in Q&A sites that are best answered by your blog posts. Provide a brief answer and link to your post;

- Find influencers in your industry and ask them for mentions. Even if they decline your request, nothing is lost.

Make it easy to share your posts on social media

Social media shares by your readers can significantly increase your blog traffic. It's therefore essential that you make it easy for blog visitors to share your content. The best way to do this is adding social sharing buttons at strategic locations within your pages. In addition, encourage your readers to share your blog posts.

Driving traffic to your blog should be a priority if you want to build a credible brand and make money from it. Blog visitors expect to read new high quality content before they decide whether to share and interact with the blog. However, for the blog owner, this means having to come up with new content on a regular basis. This might become difficult especially if your blog is focused on a small niche. The only way to keep traffic coming to your blog is leveraging existing content by using one or more of the strategies mentioned.