SEO Branding, or Just Choose a Brand Name You Like?
Published on February 16, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Have you tried and tried to choose a brand name based on keywords? I chose my website's domain name that way.

Here's an interesting article I just read on Quora about branding. After reading this, I'm thinking I may have to create a new website using that domain name I thought of after the fact. I wish I could just put my new name on my old website and have all the ranking come with it!
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Please tell me what you think! Should I keep what I've already developed, or start over with the catchy name that is low-ranking now, but because it does relate to my topic, might be the next Zappos .com? (Zapatos is Spanish for shoes.) What's the best way to go about it? Or the best way to "look" at it? Opinions, please.
Best,
Rori O
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