Losing 50% of Your Traffic Overnight

Last Update: June 08, 2021

I just quickly read Cassi's post on Neil Patel losing traffic after the Google update.

I have good news and bad news for you.

Let's start with the bad news.

Bad News

Almost every blogger that I have talked to has been hit by Google updates.

No matter if you do white hat/grey hat/black hat SEO, the chances are that you'll get hit by Google at some point.

I have lost 50% of my website SEO traffic overnight.

From 1000 visitors/day to 500 visitors/day.


It seems to be really common at some point of your blogging career.

Good News: You Can PREPARE!

There are 2 things that I recommend you to do:

  1. Build multiple traffic sources.
  2. Build an email list.

Let's say that you're solely (100%) relying on Google traffic.

You get hit by an update.

Lose 20-80% of the traffic.


Not very nice.

What if you would have other traffic streams too?

  • YouTube
  • Paid Advertising
  • Pinterest
  • TikTok
  • Etc.

Now that hit from Google doesn't feel so bad anymore.

You can still have 3-4 other traffic sources bringing you even more visitors daily.

Pretty nice, huh?

That being said, YouTube is allowed to ban anyone.

Pinterest is allowed to ban anyone.

But there's one traffic source that nobody can take from you:

Email list

When you have an email list, nobody can "ban" you.

The list of emails is yours.

You'll have a direct access to people through their email.

That's powerful.

I recommend everyone to build an email list at least some point.

Email Marketing Lessons for Beginners

There's a lot of teachings here on Wealthy Affiliate about email marketing.

Type on search "Email Marketing"

Some of the lessons are new, others are a bit older.

That being said, most of the email marketing content is evergreen.

So, most of the concepts that Magistudios = Jay taught in 2018 still work today in 2021 and will work in 2025.


Those are my 2 tips to prepare for the Google updates:

1) Build multiple traffic sources

2) Build a list

I'd love to hear from YOU too!

What do you do to prepare for Google Updates?

Tell us in the comments below!


- Roope "Build a list" Kiuttu

PS. Another good news is that even if you would be hit by Google, you may recover your traffic.

For example, if you go from 1000 visits/day to 500/visits/day overnight, you may recover the traffic over time back to 1000 visits/day and more...

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Only1Hugh Premium
Totally agree with trying to keep as much control as possible.

I am in the process of trying to understand how best to leverage list and how to make sure that I am nurturing a relationship with them rather than being salesy. Trying to therefore ensure that messaging via autoresponder seeks to provide tools, learning, motivation that hopefully will seen positively.
Generalinfo Premium Plus
Thank you my friend for sharing this with us. With all of us still scrambling at times just to get to the surface of the water (Out of Initial Training and boot) its hard to know all these things at once. I appreciate you educating us my friend...ty

Roybretton Premium Plus
Good morning Roope,

Thank you for your blog post.

Losing 50% of your traffic overnight is pretty heavy, however, like many things, it's out of our control. I believe we still have to stick to writing valuable content that gives value and answers questions. I'm guessing that your traffic will come up again as time passes by.

I always think it's good to have different sources of income or various website niches. A few of my websites are quite seasonal, so I need something to fill the seasonal gap.

It's interesting that you mention your email list. When I was researching Internet marketing 17 years ago, it appeared that having an email list was the most important tool. It seems like this hasn't changed much over the years.

I believe that many Internet marketers don't rely too much on Google for traffic, they tend to use other means. However, there is a price to pay.

Have a great day,

Norleila Premium
Thanks Roope for your continuous support. I'm one who always got lost. Heard 'Build a list' is important for the business but somehow just do not know where to start.

Am now following your thread. Hope to pick up the bits and pieces.

Thanks again for your priceless advices.

LesGreen Premium
What you wrote makes perfect sense and is actionable. Having grown up in some volatile times, I lost all faith in fairness and justice and I believe such are extant with Google (the lack of such).

I have recently seen actions taken against Google by a few countries and these may affect the tack that Google chooses and influences their actions.

It might be a good idea to pay attention to what Google gets hit with, since gravity tends to pull things downhill and stay a little ahead of what's coming down that hill. It's just an idea that I had. I'm not an expert in these things.