Understanding the difference between Copy writing and Content writing.
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I recently listened and watched a webinar about becoming a Copy-writer. Seems there is great demand for people who are able to do this kind of writing. Of course, with all webinars, there is a cost to learn how to become a copy-writer and it was way too steep for almost anyone I know... $10,000. There was certainly bonuses and promises galore!
So what is the difference between creating "Copy" versus "Content"?
Copy = SELL vs. Content = TEACH
- Describes the experience vs. Makes a promise to teach
- Describes the WHAT vs. Describes the HOW
- Sell the Sizzle NOT the Steak vs. How to cook the Steak
- Contains many loops - break points vs. Has only 1 loop
- Never provide the answer vs. Delivers the answer
- No closure vs. Closure
- Takes you to an offer - Call to Action throughout vs. Once you are done - you're done
- Must capture (keep) the reader's interest vs. Reader is there to learn
I hope this helps. I will be adding more this week.
Cheers!
Marilyn
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Very informative. - Thank you!
I really like how you compared the differences. :)
Thank you! I will be adding more this week so stay tuned! :-)
Happy New Year!
Marilyn