PART 2Do not over-use heavy type, symbols, etc.The use of heavy type, large print, symbols etc. for emphasis is often used too much. For example, when quoting a price, if it is a good price, it needs no further explanation. It can be written in the same style as the main text. Readers can see it is a prce and as it is part of the main body of words, there is no reason to highlight it as being any more than an ordinary price. For ex

We all hear a lot about writing style as Affiliate Marketers and this is understandable as usually words are our first means of communication. Video and sound normally follow after we have gained the attention of our target audience by using the written word. So our writing style will determine our "first impression" as seen by our readers.First ImpressionsAs all those who research these things will tell us, we only have eight seconds or less, in which to create a good first impression and thi