Cry out for help
This is me getting bare and crying out for help. I have been here for a long time, maybe in the background, but always here; I never left.
Now things happened, I really don't know what or how to be exact, it started slow and kept going down until Im now looking at zero sales every month for the past 2 years. Traffic died gradually since 2020. In the past, if 3 days passed without a sale, I started to worry, (amazon commissions are low so you need as many sales as to make it worthwhile) but now zero sales is the norm.
I`m not very creative and struggled for the longest time choosing a niche.
Now I need to move things. I'm struggling to find a semi-niche in the travel niche, and I need your help getting there.
My niche was microdermabrasion, but I'm moving on from personal experience, turned 50, and I realize that as your skin changes, there are some things skincare can't fix. I`ll be lying if I say this product can fix this skin issue(again, personal experience), and I no longer want to be in the skincare niche anyway.
A second niche I have in mind is home decoration but then again I can't figure out how to nail it to the smallest niche it can be.
Please dont hold back, every suggestion will help me get closer to a tight niche, I already have a website but I know I need to niche it down tightly, like traveling in Switzerland,or solo travel, but then I feel it`s still too broad as my site is 2 years old with zero sales.
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I too had visit with Chatty:
Me
I have a site that has died. It was build on dermabrasion for skin. However, as a few years has passed, I am not longer excited about that. After 50, you are pretty much where you are going to be skin wise.
Chatty:
That makes sense—and it’s actually a healthy realization. When the interest is gone, the site usually follows.
You’re right: after 50, most people stop chasing “fixes” and start valuing acceptance, comfort, and feeling good in their own skin—literally and figuratively.
Rather than trying to revive a topic that no longer fits you, here are clean, forward-looking paths you could take without forcing excitement:
1. Let the Site Go (Clean Exit)
Sometimes the smartest move is to close the chapter.
Take it offline or archive it
Keep the domain only if it has age or backlinks
No guilt—interests evolve
This keeps your energy free for projects that actually pull you forward.
2. Reposition It for “After 50” Reality
If you want to reuse the foundation, shift the message from correction to care:
Skin comfort, not perfection
Simplicity over procedures
Confidence, not comparison
Think: “Living well in the skin you’re in.”
This aligns with maturity and authenticity—far more compelling than treatments.
3. Repurpose Toward What Excites You Now
From surface appearance → inner richness
From anti-aging → well-lived
From procedures → presence
4. A Quiet Truth Worth Noting
You’re not “giving up” on skin.
You’re outgrowing a culture that sells dissatisfaction.
That’s clarity—not decline.
If you’d like, next we can:
Decide whether the domain should be retired, redirected, or repurposed
Brainstorm a new focus that matches where you are now
Or cleanly separate this old project from your newer, more meaningful work
You’re not off track—you’re simply done with something that no longer fits.
---------------------------------------------------------------------------------------------------
I am interested in home decor, and would like to have a very narrow niche site to start in the home decor field. However I would like to a niche that will gr0w with time, Do you have some suggestions?
Great direction. Home décor is broad—but narrow + expandable is exactly the right instinct 👍
Here are focused niche ideas that start tight yet naturally grow over time, without chasing trends.
1. “Lived-In Homes” (Not Show Homes)
Starting niche:
Decor for homes that are used, loved, and settled—not staged.
Early focus (very narrow):
One room at a time (living room or bedroom)
Comfort-first choices
Timeless pieces over trends
Grows into:
Whole-home cohesion
Seasonal refresh (not redecorating)
Hosting, memory-making, heirloom pieces
Why it grows:
People age into this mindset and stay there.
2. One Material, Many Stories
Starting niche:
Decor built around one material:
Wood
Linen
Iron
Ceramics
Early focus:
How to decorate with only that material
Mixing tones and finishes
Caring for it over time
Grows into:
Craftspeople
History of the material
Room-by-room use
Sustainability and longevity
Why it grows:
Materials never go out of style—applications expand.
3. Small Comfort Corners
Starting niche:
Decorating tiny, personal spaces, not whole rooms.
Examples:
Reading corners
Window seats
Entry tables
Bedside spaces
Early focus';,3–5 items max
Mood and function
Budget-friendly
Grows into:
Whole-room flow
Emotional design
Rituals at home (morning, evening, guests)
Why it grows:
You build a home one corner at a time.
4. Timeless Over Trendy
Starting niche:
Helping people avoid fast décor regret.
Early focus:
“Before you buy” guides
Neutral foundations
Pieces worth spending on
Grows into:
Decorating for decades
Downsizing or right-sizing homes
Passing items down
Mixing old with new
Why it grows:
People mature into this thinking—and search for it.
5. Homes That Hold Memories
This aligns beautifully with your broader interests.
Starting niche:
Decor that reflects life lived, not perfection.
Early focus:
Displaying photos tastefully
Meaningful objects
Memory shelves, walls, trays
Grows into:
Storytelling rooms
Decorating after life changes
Comfort décor
Legacy homes
Why it grows:
It deepens with age, not trends.
6. One Room, One Purpose
Starting niche:
Decor based on how the room is used, not style labels.
Examples:
A room for resting
A room for thinking
A room for gathering
Early focus:
Function-driven décor
Lighting, texture, placement
Grows into:
Whole-home harmony
Lifestyle-based design
Emotional wellbeing at home
Why it grows:
Purpose evolves, but the framework stays strong.
My Strongest Recommendation for You
Based on everything you’ve built and where you’re headed:
“Timeless, lived-in home décor that grows with you.”
It’s: timeless, lived-in home décor that grows with you.”
It’s: Narrow enough to start
Broad enough to expand
Honest
Age-proof
Trend-resistant
Maybe some of these ideas will spark your ideas to reach what
you would enjoy.
Sami
I almost feel like tears,now that I think of it,we mostly decorate homes that are lived in, not show homes.thanks so much
About my skincare site, it`s 8 years old.I was a cosmetologist/esthetician in my younger years but lost interest, later when I found out about online, it was yes, I can help a larger nmber of people without physically working in the field.
But as said that has changed.As a 50+ year old woman my skin suffered from this nameless teen acne that I still have today although my facial care products in my bathroom are enough to buy a cheap small second hand car and nothing helps.That`s not counting the money I give out for instore facials to help things out.So I have lost trust,hope and belief of skincare fixing this or that and I cant face myself telling the lie to people to use this/that to fix the problem if I cant even fix my own.
thanks so much for your really thought out tips, i really appreciate.
Hi Roamy!
This sounded to me like a great chore for ChatGPT. So, I asked the question about the travel and home decor niche. Here's what it cam up with:
🌍 Travel Niche — Smart Ways to Narrow It
Travel is tough if it’s just “destinations.” Better to focus on travel problems + gear + planning.
🔹 1. Budget Travel Gear & Essentials
Audience: People who want to travel cheaper & smarter
Focus: Packing cubes, backpacks, travel gadgets, adapters, shoes, pillows, luggage
👉 Niche example:
“Affordable travel gear for budget travelers”
Why it works:
Constant product demand
Evergreen content
Doesn’t rely on going everywhere herself
🔹 2. Weekend & Short Getaway Travel
Audience: Busy people who take 2–4 day trips
Focus: Packing lists, carry-on gear, travel accessories, organizers
👉 Niche example:
“Stress-free weekend getaways for couples”
Monetize with gear, bags, planners, booking tools.
🔹 3. Travel for a Specific Group
Instead of “everyone,” pick one:
Travel for women
Travel for solo travelers
Travel for retirees / 50+
Travel with pets
👉 Niche example:
“Comfortable travel for women over 40”
This creates instant identity + trust.
🔹 4. Travel Planning & Organization
Focus: itineraries, planners, apps, journals, digital tools, organizers
👉 Niche example:
“Simple travel planning for overwhelmed travelers”
Great for affiliates + later digital products.
🏡 Home Decoration — Easier for Beginners
Home décor often converts better than travel because people are already in “buy mode.”
🔹 1. Budget Home Decor (Very beginner-friendly)
Audience: Renters, young families, budget-conscious shoppers
Focus: Amazon finds, under-$50 décor, room refreshes
👉 Niche example:
“Stylish home decor on a budget”
Why it works:
Tons of products
Huge Pinterest potential
Easy list posts & roundups
🔹 2. Small Space Decor
Audience: Apartment dwellers, condos, tiny homes
Focus: space-saving furniture, mirrors, lighting, storage décor
👉 Niche example:
“Small apartment decor that feels big”
Strong buyer intent + very specific.
🔹 3. Cozy / Comfort Decor
Audience: People who want their home to feel warm & relaxing
Focus: throws, rugs, lighting, candles, wall art, chairs
👉 Niche example:
“Creating a cozy home you love coming back to”
Emotional niche = good conversions.
🔹 4. Organization as Decor
Audience: People tired of clutter
Focus: baskets, shelves, entryway setups, closet systems
👉 Niche example:
“Beautiful storage & organization for real homes”
Practical + decorative = high intent.
🔹 5. Style-Based Niches
If she enjoys a certain look:
Farmhouse
Boho
Minimalist
Modern
Coastal
👉 Niche example:
“Modern home decor for apartments”
Pinterest loves this.
Lovely tips,to be honest, I have never thought of using chatgpt for niche research.When I got started online, chatgpt was not a thing and by the time they became a thing, things were already going downhill on my site so I kind of took a break.To be honest, it`s only last month(Nov) that I first used chat gpt
Hi Roamy
Thanks for your blog and for reaching out for help. We are all here to help so I don't know if my advice is what you need, but I hope it may shift something for you.
For what you say it seems that you have a website that is reliant on Amazon sales, and I would suggest that you try to diversify and branch out to bring more people to your site/niche via different sources. The increase in AI-generated search responses is having an affect on search engine traffic but there are other ways to drive traffic to your site and gain sales. I suggest you watch some of Jay and Eric's classes on Facebook and Instagram and also Vitalie's classes about Pinterest.
This would be a start I feel to extend your reach and find your audience.
Remember, the market is always changing so to survive, we all need to adapt and change too.
Wishing you all the best and looking forward to hearing how you get on.
Gail
Thanks, I think the market changed so drastically in the past years so I got totally overwhelmed and just slowed down until I kind of stopped unoficially.
Stop and think about something specific within home decoration and begin researching it.
Ask yourself this.
Can I create content to support this idea?
If someone lands on my site, would they immediately know who this is for?
Think about spaces or situations that make decorating harder than normal.
Small apartments where nothing fits right.
Rental homes where you can’t drill or paint.
Homes with kids where decor has to survive chaos.
Pets that destroy everything that touches the floor.
Awkward rooms. Slanted ceilings. Dark basements. Narrow hallways.
Big decorations with a small budget.
Choose one and remained focused on it. It just needs to be something that interest you.
Good Luck!
Michael
I would also suggest keeping that sit sending traffic to amazon up and going. Remember, search intent changes and can go dormant, it can also explode at anytime with a passing trend. Just my two cents.
Michael
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Great stats if you ask me! 😻

Well... I would keep what I have and seek how to improve that with the help of ChatGPT.
The fact that your site was successful tells a lot. Bring that back.
No side hustles (you have your audience, your past success, ... )
Yes, makeup indeed...
I did that with an old site... and it stood up again.
Good luck!
✨ Fleeky
Ps
most products are an illusion, no matter the niche.
Thanks, worth thinking but I dont think i will be bringing it bacl