​What Are the Benefits of Creating YouTube Videos?

byriverita1

298 followers

Updated 10 years ago

What Are the Benefits of Creating YouTube Videos?

If you’ve been wondering why you should bother making videos and uploading them to YouTube, by the time you finish reading this article you will know why this is such an important addition to your marketing.

Customers spend a lot of time on YouTube and love videos.

When you realize that YouTube alone has more than 4 billion views every day and that, after Google, it is the next largest search engine. It has been reported that 78% of people are watching a YouTube video at least one time a week and 55% actually watch it every day.

So, because everybody is watching video, you should definitely be out there making promos, ads, branded entertainment, funny viral videos, a web series and anything else you can think of to get the attention of your intended audience. The whole point is to be seen and talked about and whatever can make that happen is good.

Your competition is already using YouTube.

Yep, 81% of companies these days are using YouTube as a good part of their marketing program. If you want to keep up and not lose market share, you will have to compete with them directly in the same medium. So go ahead, get started now before it’s too late.

It is very easy to search video.

Recently, Marketing Week looked at Google’s top 100 in the search listings and 70% were videos. So, if customers are searching for your services or products, where are they looking? Well, probably online search is number one. The number of people who will enter your site or promo page through YouTube is very high. Also, Google owns YouTube, so they tend to rank these videos high in their search rankings.

It is easy and quick to share video often, so people do it all the time.

Video sharing is very popular on social media and, in turn, we love having social media in our lives. So you need to make your message shareable and fun. If it is, it will be shared and your business will benefit.

Video allows small businesses to compete with large businesses.

It is predicted that online videos will eat up a third of all advertising revenue that is spent online in about five years. That’s a lot of money and much of it is being spent by large companies, so they have the advantage. But, if you can be more creative, and target your potential customers well, you will be able to compete more equally.

People are educated, inspired and entertained by videos.

There is a special quality connected with video that is able to reach your consumers’ emotions in a unique way. You will be able to make them laugh, get mad, cry and take action through the power of the pictures that you present to them. With video, you can tell stories and people love to hear great stories. And, best of all, if you do it well they will keep coming back for more.

You can get interaction and feedback in real time with videos.

As you probably already know, people love to make comments on the Internet. They love to see themselves in print and that can work to your advantage. It will help you learn more about what they are thinking and give you new directions in which to take your business.

Video can be measured.

It is very easy to get analytics for the videos that you post. And these analytics will measure just how successful your video campaign is and can help you decide which other videos and activities on social media will lead to more sales.

Video is very cost-effective because it lasts forever.

One of the best things about videos on YouTube is that they stay online for a very long time and that will often mean that they will stay high in the Google search results for a long time. This is particularly true if you are able to make videos that contain evergreen content. It’s not like a magazine or TV ad that is on and then gone. Here your money is very well spent.

Video is right there next to the “buy now” button.

On TV, you can’t watch an ad and have them “buy now,” although they’re working on doing that right now. With a video, you can have that button right where they can click on it as soon as the video is over. For example, you might put a direct link in the presentation or in the surrounding text.

Video is inherently all about selling.

It has been proven that viewers who watch a video are 3 times more likely to make a purchase. But, many videos are so boring that no one wants to share them or they just don’t connect to the viewer. If that happens, no sale is made. So don’t just entertain to make people laugh. Make sure it creates a warm, inviting environment that will encourage consumers to buy from you.

Video works great on mobile devices.

These days, half of all mobile traffic is videos and most of them are watched to the end. As the mobile market continues to grow, this aspect of your YouTube marketing will also grow at an equally good rate.

People frequently are using videos on their phone as entertainment and to do a quick search on a certain topic. One of the best things about getting your YouTube videos on their phones is that you will be right there, literally at their fingertips, when they are ready to make a buying decision. These days, everyone is using their phone to do their research, so they will see your offer and, if they do, they will be well on their way to buying whatever you’re selling.

And that’s why you’re doing this, isn’t it?

So, I hope you now see the value of video marketing on YouTube because, if you embrace this technology, you will be amazed at the amount of business you will be able to bring to your company.