Why do their newsletter/website makes sales? Edification!!
Here's what I learn from my mentor
1)Framing the prospects :
People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.
Gain and loss are defined in the scenario as descriptions of outcomes (e.g. lives lost or saved, disease patients treated and not treated, lives saved and lost during accidents, etc.).
The problem also defines the outcomes in terms of difference in likeliness, probability, or risk of their occurrence. Source (http://en.wikipedia.org/wiki/Framing_effect_28psychology)
Direct your client the way you want them to think. (Edify your client not you, talk about them, not you)
2)Gives other reputation that they want to live up too.
E.g: we are very impress with Kyle and Carson....it's gonna be worth a lot to learn in WA. They established .... and so on...
3)Encourage your customer to feel good
Encouraging for you to say about that and encouraging for your customer to hear that. People enjoy encouragement rather than discourage.
4)Speak life in your newsletter/website/business
People get excited when life exist.
5) Frame the prospect with proper outlook in the business and as well as the proper outlook on others
E.g You got your bad day, you got your problem get in now because today a new day to ......
Don't allow negativity
6) Edify the corporation
Said the fact about the story e.g WA has help many successful IM
Make them feel the urgency that they must have it if they want to success
Make the Impact.
-Pat-
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Well said Richi...will be following and listening to you.
To future success stories in WA,
-Keane