If you write honestly, your character will definitely show in your blog. People are not search engines, and they can detect sincerity. Whatever your niche is, finding your voice and speaking directly to your audience is a great way to gain authority. Then the sales come. Seek sales from day 1, and you'll find it much hard to make them.

Good advice. Glad you also had a learning experience.

I agree with you.

Congrats Richard, you have come up with a great blog and a new discovery - you can write and make a point. I think that while your reputation is so very very important, especially if you want to have people that know nothing about you trust you, that John Wooden is correct. Character is what you are, your reputation can be sullied by anyone for any reason, but if your character is strong and you have been honest with yourself I believe that will shine through anyone's opinion of another. Keep up the good work and write write write.

I agree with what you said about reputation. I do care about my reputation but my character will show through. Thank you for sharing. I wish you success with your online business. Debbie

This is great. You are 100% correct. In any thing we do and in relationships, family, friends, or business our character will determine how others will respond and remeber us. Thanks.

Hi Richard
Well you've sorted one thing... you can certainly write content. And you're absolutely right - trust with you customers is really important. And no there are no empty promises with WA - it's a relief isn't it!