White Hat SEO?

White Hat SEO pertains to that which improves your search performance in the search engines or (SERP's) while at the same time keeping the integrity of your blog or niche site and staying within the search engines' terms of service...i.e. Google,Yahoo,Bing.

Google’s focus is to eventually run a tight ship regarding Seo. We've seen it time and time again with the constant wave of animal updates but why? To deliver better and much more reliable search results to the users and weed out all the garbage that's easily thrown up on the web.

I personally think for the most part that these new updates can mean good things for real marketers.
It's been preached here within WA time and time again, write natural quality content with more focus on your audience and less focus on keywords or keyword density.

For a Bullet Proof Online Business, whatever your niche may be, Google looks for genuine sites which have quality content, provide a rich experience, and look natural. These are (not all) but principal factors that can catapult any website to the top of the search results.

If you hate writing, my thoughts are to try and find a good ghost writer while you work toward perfecting your own craft of writing....It can get expensive!