Securing your Assets.
So I viewed this webinar the other day from this online marketer. The webinar was basically about protecting yourself from the big bad gorilla that is the Federal Trade Commission or (FTC). In the video it was mentioned that some time after 2009 the FTC started to crack down of those who conduct business online. They started going after the big dogs first such as Google I suppose Amazon and others then they started going after smaller business owners. Now I'm sure you can guess who the smaller business owners are, us of course. So they gave some examples of different online entrepreneurs and how they got in trouble with the Feds. Not only did these people lose their business assets but worse then that they also lost their personal assets after being sued by the FTC.
Obviously being sued by the FEDS is no joke, but I'm pretty sure this is all to help weed out the scam artist online who make the rest of us look bad. So as the video mentioned the only way to protect yourself from possibly getting caught and sued by the FTC for hundreds of thousands even millions of dollars is to obnoxiously and I do mean obnoxiously comply to all of their rules and regulations then keep yourself up to date on the changes they make to these rules and regulations. This means of course that the online business world is changing, the FTC's job is to protect consumers and according to the webinar they take their job seriously. They are now monitoring any complaints people have about businesses. They are also going to be using their nearly unlimited resources to find out all they can about your business in order to build up a case against you. This doesn't just apply to those selling their own products and services this can apply to any form of online marketing. It involves watching what you say on your privacy policy page, making sure you comply what you say on that page and implementing legal strategies into all of your marketing strategies. You have to go through all of this just to make sure you keep not only your business but your own personal accounts from being frozen.
Now of course the purpose of this webinar was to sell something but the information came from a guy who is an internet attorney who has a website called ftcguardian.com. According to him he offers a book for you to educate yourself on the FTC's regulations as you build you business, a software that pulls up legal documentation for your business, as well as trainings and 24 hour legal advice as you run your business. The price for all of this of course is a close to 300 dollar membership that you would pay once a year. My question to you guys is this has anyone even heard of this with the FTC and if so does anyone currently have a membership with this website? Does it really work and would this be a good investment for me with my online endeavors? I'm looking forward to hearing your comments.
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I don't know if I would purchase something like that until first researching the laws on the FTC's website. The FTC does a really good job informing business owners of different laws and regulations surrounding their line of work. BTW, what exactly are you afraid the FTC is going to say to you? Their job is to protect consumers from fraud and deceptive marketing tactics. As long as what you know what you're doing you should be fine. I wouldn't worry unless you yourself were a scammer, which I can assume you are not. If you have specific questions regarding your website I would just Google it or ask the WA community.
So my answer would be no only because $300 sounds like too much to spend on information I can likely find out myself. Good luck, hope whatever decision you make is the correct one!
Hey thanks for the reply, I will take up your advice on researching the FTC website. It's not like I'm particularly afraid of the FTC and of course I'm far from being a scammer. However; I'm still pretty new to this whole online marketing concept. I have never actually heard of the FTC until now. My website still hasn't gotten off the ground just yet and like anyone you what to make sure everything is secured as your business begins to take shape.