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INSIGHTS2 MIN READ

WordPress Free vs Paid

RandellD

Published on May 24, 2017

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Gautamworld a WA member asked the question concerning WP.

Is it better to choose Free or Paid.

Let me suggest a few pros and cons.
1) Pro number one for Free is that it is Free! Any one can get started.

2) Support - Many Free themes do not have the same support as the paid themes. The developer may ask for a contribution to answer your question and/or it may take a while to get a response, or even you may be forced to go to a forum to post your question and get an answer from another kindly user of the theme
Many (not all) paid theme developers are more active in the support of their themes and more responsive to queries.
Also, many paid themes are produced by companies who employ a team of developers who have expertise in different areas of the theme production.
3) Paid themes often have more customization options for site navigation, site layout, etc. etc.
When discussing free WP themes, I would recommend themes that are listed in the official "WordPress.org Themes" directory (https://wordpress.org/themes). It is not recommended to download and install just any free theme distributed by unknown sources. All WP themes in the directory/org go through a "Theme Review Process" and are tested before they are included.
Why do developers produce free themes?
Often is has to do with a developer developing his reputation in the industry or for a particular user group.
Bon Chance on your selection of a theme. Sometimes trial and error is a necessity to see what works for you.

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