Outreach Success, Now What Do I Do With It?
I promise there is a question here, but first I need to set the backdrop.
I wanted to share with everyone a small success. After reading DomW’s awesome post on “The Story Of How Networking With Others Led Directly To My Success,” I decide to follow his advice and try a little outreaching.
Although his advice is to start off slow and not reach out to the “Top Dogs” at first, I decided to make an exception for one particular “Top Dog” in my niche.
The reason I chose to do this is that this person I mentioned just released (in my mind,) a really unique and great product that I was excited about. I placed an order for one right away, and when I received it, it was every bit as good as advertised.
I still didn’t have any intention of reaching out at this point but knew I would be doing a review on this product for my site. I liked it so much, I was going to do this even though I had no way to affiliate it and would just be adding a link to the seller's website.
The more I thought about it, though, the more I wondered how the seller came up with the idea for this product ( there are hundreds of this product on the market, but this one has a real neat twist.) I wondered what went into the decision, how certain ingredients were chosen and basically what was her inspiration.
I thought this would be a great thing to add to my review because of the uniqueness of the product and was sure other people would be interested in knowing this as well. So I set to see if any of this was on her site or could be found anywhere else. Nothing.
This was when I decided to reach out and send her an email explaining who I am, what it is that I do, what I wanted to do and what I was hoping she would help me with. I started by letting her know I was a fan and have been following her for some time now.
I didn’t expect much because after all, she is pretty huge in the niche, and I am still an unknown, but in my mind, it was worth a shot. What did I have to lose?
To my happy surprise, within a week she replied, not only thanking me for being a fan and showing interest, but she answered all of my questions and then some. Needless to say, my “Fandom” for her just raised a few more notches.
So now I will be writing this review, but with a little extra insight straight from the creator, something I am sure not many others will have.
So now to my question. Now that I have this information, how do I best use it in my review? Copy the emails directly into the review post somewhere? Summerize? Is it ok to say what I did and write that this information came personally from the creator?
What is the best way to get this information into my article without overstepping or upsetting the “Big Dog.”
My hope is that if I am able to start sending some traffic and sales to her site with my review, I would eventually reach out to her again and see if we can work something out, but that is for the future.
I appreciate you reading my post and thanks in advance to anyone that has ideas.Patrick