I can see clearly now....
This may very well make me sound a dumbass, but after weeks it's only just clicked that it's soooo much easier to write when you're giving your reader valuable info rather than writing to sell. You can write all day long about how wonderful a product is, yet when it comes to it, that just stinks of hype and false promises.
What I've begun to do is, give my potential loads of useful and relevant info whilst at the same time subtlety hinting at WA.
Hey, it took me a while but by Jove I think I have it :)
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Join FREE & Launch Your Business!
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Minutes
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Build a Logo + Website That Attracts Customers
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Welcome to the club! Lee