32 CLASSES FOUND
Pay-per-click Marketing
The more ads you make with Google Ads the more likely you are to eventually run into some of them getting disapproved. Sometimes these ad disapprovals happen for legitimate reasons and sometimes they don't. In this webinar, we will be discussing the many different ad disapproval situations you may run into and how to deal with them to avoid having your account shut down. Here is a link to the Google Ads policies on what they flag and what is allowed: https://support.google.com/adspolicy/answer/6008942?hl=en
Once your ads begin receiving clicks and develop a history, Google Ads will begin to naturally offer suggestions on what they believe are the best practices to improve them. This is known as the Google optimization score and they apply it to your entire campaign. However, knowing which optimization scores to apply and which to ignore is extremely important for the long term sustainability of those campaigns and in this webinar, I'll show you how to understand what to do.
Evergreen niches are popular topics that never lose steam and if chosen correctly, can make for creating successful sales funnels with the help of Google Ads. In this webinar, we'll be exploring the dozen+ evergreen niches out there you can make simple sales funnels with, create Google ads targeting them, getting a lot of clicks to these ads, and potentially profiting big time in the process.
There are multiple ways to run your Google ads and the main one I've shown you in this series is off the manual CPC option which I consider best for beginners and those who are tighter on their budget. However, there exists another method that you can use called Maximizing conversion value in which you let Google "take the reigns" of your ads and run them in a way to maximize their exposure and potential conversions to find the "best possible" cost per click, positioning, clicks and more type scenario and this webinar will cover how to use it.
How can you tell which campaigns, adgroups and keywords are getting you leads, sales and conversions? The answer is by using conversion tracking, something which Google Ads has made available on their platform. However installing it correctly it not simple to do but in this class, we will be covering how to do that and how to measure your conversions through methods inside and outside of Google Ads.