There are multiple ways to run your Google ads and the main one I've shown you in this series is off the manual CPC option which I consider best for beginners and those who are tighter on their budget.

However, there exists another method that you can use called Maximizing conversion value in which you let Google "take the reigns" of your ads and run them in a way to maximize their exposure and potential conversions to find the "best possible" cost per click, positioning, clicks and more type scenario and this webinar will cover how to use it.