StoryTelling In Articles
Published on July 13, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Is storytelling the most powerful tool of all?
I watched an interesting Ted talk yesterday about storytelling. The man gave an example of the marketer who bought 200 items from eBay at an average cost under 2 dollars.
He then sent out an email to 200 writers and asked them if they had an interest in writing a little story about the item he sent a picture of.
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He took all the stories and reposted each item back on eBay and they sold for an average of 40 odd dollars each. Around 8000 dollars he made off of less than a 200 dollar investment. Because a story was added.
Pretty powerful.
Can we do that with our articles? Can we take a simple ‘fact’ we write about on our blogs like “WA is a great company” and add a story to it and see how that increases the value of that story? Try it. I'm going to.
It worked well for Steve Jobs. His keynote speeches were famous. He told stories for business.
What’s your story?
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