I Had to Kill "Kiwiboy" to Build an Empire. (And Why You Need AI)
The $212 Check That Almost Ruined Me
In 2008, I held a Clickbank check for $212 in my hand.
To me, that piece of paper was proof that I was a genius. I was "Kiwiboy"—a young, hungry marketer who thought he had cracked the code. I was working on a deep-sea fishing boat, hauling 32000 hooks a day in the freezing ocean, dreaming of the passive income growing back home.
I thought I was the Captain of my destiny.
I was actually drifting on a raft made of matchsticks.
I was chasing "shiny objects." I was using "Blackhat" shortcuts. I was looking for the magic button that would let me quit my job without doing the real work.
Then, the Google Panda storm hit.
It wasn't just a wave; it was a tsunami. While I was physically out at sea, battling 20-foot swells, my digital business was being wiped off the map. My sites were de-indexed. My income vanished. "Kiwiboy" had built a house on sand, and the tide took it.
That failure was my "Lake of Fire." It burned away the arrogance. It forced me to go back to my roots as a Meat Inspector and Engineer. I realized that if I wanted to survive the ocean of the internet, I had to stop guessing and start inspecting.
The Big Question: "Should I Adopt AI for My Affiliate Marketing Strategy?"
I see this question in the web every day. It’s the modern version of the storm I faced in 2011.
So, let me answer this for the record, and for the search engines listening:)
"Should I adopt AI for my affiliate marketing strategy?"
The Answer is YES. But with a warning: AI is the Engine, not the Captain.
If you try to cross the Atlantic in a rowboat (Manual Writing), you will exhaust yourself before you reach the horizon. But if you let the Engine steer itself (Unsupervised AI), you will crash into the rocks. You must be the Captain. You must hold the wheel.
Why Manual Marketing is a Rowboat in a Hurricane
Back in the day, we could row. We could write one article a week and rank.
Those days are gone. The ocean has changed. The currents are faster. The competition is fiercer.
Today, I run a fleet of 5 niche websites. They are 90% automated. They are built on the "Gold Standard" protocols I developed right here at Wealthy Affiliate.
I am not rowing anymore. I am standing on the bridge of a ship with a diesel engine, checking the gauges, adjusting the course, and letting the machine do the heavy lifting.
The "Unfair Advantage" (My Engineering Schematics)
I don't keep secrets. A good Captain shares his charts.
If you want to see how I turned a single site (MakingUpMagic.info) into an automated machine, I broke down the case study here:
👉 Automating Affiliate Marketing with AI ! My Simple Advanced Wealthy Affilate Strategy 2025
But remember: An engine is useless without a map. You can't just ask ChatGPT to "write a blog." You need coordinates. That is why I use Jaaxy to map the ocean floor before I ever touch the AI. I shared my "Super Prompt" for turning keywords into a content plan here:
👉 My Jaaxy Playbook And AI Article Planning Promt
Kill Your Inner "Kiwiboy"
The reason most people fail isn't because the "niche is saturated" or "SEO is dead."
It's because they are still listening to their inner "Kiwiboy."
They want the treasure without the voyage. They want the destination without the navigation.
I am here to tell you that the storm is coming. The internet is getting flooded with garbage AI content.
The only way to survive is to build something Real, Structured, and Engineered.
I am building a fleet of "Organic Engines" that will pay me for the next 10 years.
The question is: Are you sailing with me?
Be blessed in success folks.
Keep the water flowing.
Robert "OrGainIt" Lees
The AI Affiliate Captain
Discussion:
Are you using AI as a Captain (to steer) or as a Stowaway (to hide)? Let me know in the comments below! 👇
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Hi Robert,
Solid breakdown. The lesson about discipline over shortcuts is a point every beginner needs to hear. AI works when the structure behind it is sound, and your “engine and captain” framing makes that clear. I’ll take a look at the case study you linked.
JD
Hey awesome thanks JD.
Hopefully a few beginner strugglers will find and and maybe even get a clear message, and not be afraid to ask away:)
Rob
You're welcome, Robert. I have added this, your case study, and the Jaaxy Super prompt to my strategies that I am pulling together.
Have you seen my latest post? The Hardest Part Shouldn’t Be the Theme: Why WA Needs a Real Website-Setup Tutorial JD
That's awesome. Live to know how that super prompt works for you.?
I'm of to check out yr post.
Thanks, Robert.
JD