Let's Talk About Analytics
THE IMPORTANCE OF MOBILE ANALYTICS: GIVING YOU A COMMANDING ONLINE PRESENCE
Have you thought about implementing web analytics for your online business? If you haven't, i suggest you start utilizing it for a better performance for your website. In this day and age where technology is evolving and competition fierce, one cannot undermine The big question is, how important is mobile analytics?
Truth is, mobile changes everything because more people than ever are living their lives on multiple screens. Smartphone ownership continues to expand as ever more affordable devices and data plans hit the market. over 61% of consumers in the US alone have or are using smartphones and there is no denying the fact that surfing the internet for information is mostly done on the phone.
THE ROLE OF WEB ANALYTICS
Web analytics helps us understand the consumer behavious, the devices they are using in real time, interest, pages on your website they navigatedm bounce rate and much more. It goes further in enabling marketers and small business owners, having deduced these information, make better decisions and thus creating many more opportunities to connect with consumers. Whether you are a business owner, affliate marketer, you as a brand need to think deeply about what it means to serve mobile customers.
There are lots of mobile analytic tools out there and for new users, i recommend trying out google analytics to have a feel of it. However, i branched out further with my usage with engagebay which i find very resourceful with its unique features. From email marketing, landing pages, sales CRM and lead generation tools, it comes with a free version which you can try for a long time.
Experiences on mobile device shows that 57% of users will not recommend a business with a poorly designed mobile site and 40% have turned to a competitor's site after a bad mobile experience.
In conclusion, if you are new to WA and getting your online business started or you have been around for a long time, your #1 priority is to build a mobile friendly website. The world has gone digital and that includes your business.