New view about all the Google "helpful"update?

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Tonight I was watching interview where one of me favorite person outside WA talk with a woman I have follow, because she had come 3-4 times in a interview with him in ca two years.


This woman have had huge success and they was talking about how things are now after Google "changes."


There were a lot of interesting things.

I want first say that I only watch 2-3 outside WA and I haven´t time to watch, reading all this infos, plus some are right and other not, so I focus on very few that I trust.

She had managed to keep a very good income, but some sites had an incredible fall down after this ...update. Remembering on my site!

And then comes the interesting part. She has many sites. I guess she owns a little company around it, as she has a team that works on them.

She made a big effort to find out if something explained the difference. And I want to say right now, again, like me, she only used white hats. Never bought links, nothing. But she used AI a lot, and there was no difference if it was AI or human.
But she said that people needed to have it in mind, when it uses ads, that some companies, like Medvine, don´t accept site that use only AI posts.

Anyway, I needed to have it short!

What she found was mainly 2 things! A) The age domain, even though I haven´t worked with it in 3 years, was important.

B) was the most important thing and for me it was scary! She found a strong connection between having quality links, quantitive was not important, and not good backlinks.
If they was with DA 61 and more it helped the post a lot, was very important!

But bad links had a negative effect. And that is the scary thing for me. I have seen, like many, Polish spamming, where It takes posts to make a link. I saw some years ago a post that was used to let people go to some virus sites.

And this is scary for me because we have control what other sites used for backlink.

Anyway, feel this interesting.

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Recent Comments

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Yes, as Partha said this week, I also believe that Google, at this moment, considers aged sites with a higher domain authority, the most important. But that this will probably change in 6 months time. So if you have new sites, it will probably be a matter of holding on until the next core update and just keep blogging.
( I am having issues at the moment with my non-established travel site, where a lot of posts get suddenly de-indexed, it's horrible)

About AI, I have read other things from other gurus. One (Neil Pattel) has statistics where over the months, websites that have used AI only (and NOT HEAVILY ADJUSTED things in their posts), are doing way worse than human-written content.
And the 100% human written content was way better in terms of traffic.

So AI is helpfull and does speed up things, but personally, I still don't spit out much more content than I did before (yes, a bit more), because I don't believe in relying completely on AI alone, and people will be even more disappointed in X- months, even though they had a 'larger production'.

About the spammy backlinks, I'm not sure what to think. I have removed spammy backlinks before (you could do that yourself), and it used to work to get the traffic back (in 2022 that worked, I just saw it happening right in front of me), but I don't think it will work this time, because google has learned over time (I think), to ignore them. So one guru says: remove them, the other says: don't worry too much about those anymore.

It's hard to know who to believe these days in the SEO world ;-)
Lizzy

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