No credit card. Takes under a minute.

Login
INSIGHTS1 MIN READ

Heart,Smart,Guts,Luck,

NeptuneSiver

Published on December 6, 2018

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Heart,Smart,Guts,Luck,

(Heart) Leading with heart means leading with passion and telling a story. As many as 65% of all business founders lead with heart. It gives them an unshakable sense of purpose.
(Smarts) Shrewdness, practicality, goal orientation, accountability, and love of facts are characteristic of smarts. A high IQ helps, but it isn’t required. Street smarts are often more useful. Entrepreneurs who know people and exhibit creative smarts are often high achievers, too.
(Guts) Guts is all about action. Getting things done and making the tough calls comes naturally with this quality. In the end, all business owners can draw on the “guts to endure” through all the challenges of running their own business.
(Luck) A lucky attitude can take you a long way. When entrepreneurs meet the multimillionaire who will fund their company, it wasn’t the lucky meeting that made that happen—it was the entrepreneur who made it lucky. People with this quality make up more than 25% of company founders.

Share this insight

This conversation is happening inside the community.

Join free to continue it.

The Internet Changed. Now It Is Time to Build Differently.

If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.

No credit card. Instant access.

2.9M+

Members

190+

Countries Served

20+

Years Online

50K+

Success Stories

The world's most successful affiliate marketing training platform. Join 2.9M+ entrepreneurs building their online business with expert training, tools, and support.

Member Login

© 2005-2026 Wealthy Affiliate
All rights reserved worldwide.

🔒 Trusted by Millions Worldwide

Since 2005, Wealthy Affiliate has been the go-to platform for entrepreneurs looking to build successful online businesses. With industry-leading security, 99.9% uptime, and a proven track record of success, you're in safe hands.