A major lesson from China's Singles Day online shopping craze
Published on November 16, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Alibaba, the Chinese biggest e-commerce company pocketed US$17.79 billion (120.7 billion yuan ) during 24-hour online shopping craze. The Chinese made up holiday which falls on 11/11 (November) is a mega online shopping event that gets hundreds of millions of people to purchase online.
The main story is not that 120.000 payment transactions were processed per second by Alibaba's online payment system on Nov 11th. Neither that 175.000 orders were processed per second by Alibaba cloud at peak moments.
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The main story is not even an increase in sales of 32 percent from 2015.
The main story
The main story is that four fifths, or 82.07 percent of all sales were transacted on mobile devices.
We need to ensure our websites are mobile friendly because this trend won't go away. As you may know, recently mobile usage exceeded desktop for the first time:
https://my.wealthyaffiliate.com/mudrem/blog/it-happened-mobile-usage-exceeds-desktop-for-first-time
Hope you know how to make your website mobile friendly. Have a great day!
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